| Topic : Indian Market A Hot Cake For Marketers... |
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Posted in Community :
Marketing & Branding
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Activity:
35 views;
last activity : 05 10 2012 04:57:33 +0000
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The rise of digital marketing
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Hard core Social Media Marketing
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Social Media Marketing
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The rise of indirect ways of marketing...
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The rise of digital marketing
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Promotional Schemes and Value addition in offering.....
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Online marketing
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I recently spoke to many marketers to find out how their budgets had fluctuated over the past 12 months and the results were particularly encouraging. For instance, over two thirds of respondents believe 2011 will bring an increase in digital market budgets and suggests a rise in confidence of the results this channel to market can bring. |
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ABHIJIT KULKARNI, Project Manager, BNP Paribas
| 01 01 2011 09:26:32 +0000
Yes, I agree with Sunita & Sandeep ,as TRAI has put breaks to Telemarketing prank calls for Cards, Loans and many other services, I feel there is lot of scope for Space selling and Web promotions Any Small person can also host his own site with innovative ideas to attract peopl and then start selling space now to different companies who are in need of such ideas..
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Sandeep Saxena, Manager Sales and Execution, Sahu Agencies Pvt. Ltd., Lucknow.
| 12 24 2010 06:22:11 +0000
Yes I agree with the concept of Digital Marketing, It saves cost for the organisation, saves Environment, giving more opportunities for the Creative Mind and above all is easy to reach the targeted Customer / client. However it may create annoyance for the customer, ( every time a mail is opened, a lot of spam 'greets' the person and s/he will have to sort out the mails expected genuine mails). A website is opened and n number of promotions pop up. To avoid these I would prefer, as a consumer, to be enlisted in my choice of product category so as to get promotional mails of my choice / interest.
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In 2011 we have seen Social Media Marketing making taking the revenues of companies from X to even 5X. Many branded companies have admitted that once they got active in social media, their visibility has increased and revenue has gone to 3X and 5X.
Anna George.
Web Analyst.
Nichepro Technologies.
Bangalore.
http://www.nichesuite.com
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Companies and Institutes will realize the importance of social media and how the customer dialogue through it can influence its branding. Hence most companies / institutes will implement social media marketing.
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competition is increasing day by day..so marketers will be in hurry to put their products in the mind of consumer before the competitors do..so.the indirect ways of marketing promotions like Ambush marketing and publicity will be used the most..
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its obvious.. digital marketing will take the pace, no advertisments will rule not only on our internet but will also focus on mobile phones. Advertising on mobile phone, the same way they do on internet.
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I really dont Understand How Digital marketing can help to Increase the Market share and Promote Customers to Invest money out of there Pockets..????
I feel attracting customers with Promotional Schemes which really help them to take the decision Haphhzaradly can do the Miracle... For e.g. Tatas Promotional Scheme of 10% Downpayment of Nano and remaining Financing which really is attractive and any common man can walk into showrooom and own a Whiler.
Beside this, the other Factor which really can work out is Value Addition to the offering thru continuous Improvements(Engineering, Asthtic) which will act as Feel Good Factor to attract customer.
Yes, Digital Marketing can help you to Target Mass Crowd but can not necessarily Promote them to put money in to offering.
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Yes online marketing will the latest trend in marketing for 2011. Most of the users will be having net access in 2011, making online marketing a huge success.
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