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| Topic : World Cup & IPL - Tough choices for marketers.... |
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Posted in Community :
Marketing & Branding
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Activity:
28 views;
last activity : 03 03 2011 17:35:17 +0000
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Costly Sponsorships...
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Costly Media space
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Competition for Attention
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Early exit of Indian team could lead to fewer eyeballs
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Creativity and Clutter
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Marketers want more by spending less.... companies are trying to pull out max by investing less in the coming events. But there are certain things which nobody can avoid.... sponsorships are costly and is expected to rise more. Many companies are thinking twice before making an investment......... |
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 03 03 2011 17:35:17 +0000
Exactly Ms.Meena, this a valid point and the recent episode will make to think also.
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Sairam. M, System Administrator
| 05 23 2011 18:21:17 +0000
YOU ARE ABSOLUTELY RIGHT, I AGREE WITH YOU.
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I think getting media slots on Set max and Ten Sports would be a costly affair as the Ad slot costs would be skyrocketing.
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No supporting Arguments for this idea
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With fans paying attention to the matches, it would be even more tough to compete for their attention. They may not even want to watch any ads during the games and may consider these ads coming at that time as a nuisance or distraction.
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The ultimate aim of the marketers is to grab as many eyeballs as possible..just getting the slot isn't enough..If top teams exit competition early could lead to a major setback for them..
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I think Creativity and Clutter are the two biggest hurdles in this cricket season for marketers.
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No supporting Arguments for this idea
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Nice observation and great insight sir. |