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Business & Strategy

 
Started by : Jayant Vishnu, Art Director/Sr Art Director, Creative   12 27 2010 11:21:58 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets)
Activity:  28 views;  last activity : 01 13 2011 14:56:59 +0000

For many MNCs, there’s a lot more riding on their rural India performance than there once was as India’s growth story spreads to the heartland. Two-thirds of the country’s one billion consumers live in rural India, where almost half of the national income is generated. Many companies have taken steps to reach villages but many a time they have failed badly.

So, what are the other CSR initiaves companies can take to tap rural market???

 
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1 2 3 4 5
1 Provide basic amenities
2 Privileges to MNCs
3 Health and education
4 awareness program`s
5 Generate alternate employment

Provide basic amenities

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

Companies can win the trust & heart of rural market by providing the people with basic amenities. Since people have suffered in th hands of the govt. this humble effort by the companies will help in winning the potential market..

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Very correctly said, Jayant.

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I agree to your Point sir, Basic Requirements of a Human being can be provided which will creat the value for company in HEART of the Population. Obviously, It can be created with help from NGOs, Govt Organization and other Institutions. Everybody claims of Education in Rural(Free of Cost) but hardly found it happening. The another way may be Awareness Programs on Education, Health and Socitial Obligations etc.

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Privileges to MNCs

idea posted by Sairam. M System Administrator

SOME PRIVILEGES SHOULD BE GIVEN TO MNCs TO REACH VILLAGE BY THE GOVERNMENT, WHICH WILL DEFINITELY  HELP MNCs TO FETCH PROSPERITY AND STANDARD OF LIVING TO THE RURAL PEOPLE.

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Health and education

idea posted by Jaygopal Raghavan Marketing Manager, Landmark Group
Two of the most vital sectors that the govt. is still not able to provide for. This can be tapped by MNC's for their CSR activities and they would stand to gain.
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awareness program`s

idea posted by Ram Charan Analyst, Wipro Ltd
best I see is awareness program`s in and around world !!
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Generate alternate employment

idea posted by vinayak srivastava Asst. Manager
Generate alternate employment between seasons by imparting different skills and promote self sufficient economy along with basic education. Guide and help them in negotiating appropriate price for their crops by eliminating intermediaries and dealing directly with Govt. bodies.
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