What did we learn from marketing strategies employed in IPL 2008?

IPL match consumes very less time when comparing it with normal ODI and other matches. Ppl tend to go and watch the match and the stadium will be jam packed. So we can place our add banners and logo in an innovative manner to grab their attention. We can learn a lot about innovativeness and about electronic displays...

The best thing that we can learn from the marketing strategies of IPL Is the hype that the organisers have created for it.They have left no medium where they have not promoted their brand say radio,television,hoardings,newspaper etc.Because of this hype they have given sponsorships rights,media rights worth millions of dollars.This hype has also generated new audience for IPL,and similarly the hype over a product will definitely attract new customers towards it.

The organisers of IPL know that people of India are just crazy about cricket and they are also the biggest asset who are running the game,so they have for the first time keep in mind the needs of a common man as they have reduced the ticket prices to half so that middle and lower class people can also afford it.People also have been provided with best sitting facilities in the ground and other things such as refreshments.

So giving attention and keeping in mind the needs of people was part of the marketing strategy of the organisers of IPL so that they can bring more audience to the game.

Once the idea of T20 was successful, the fuel that it needed was innovation. Modi did just that with a blend and mix of the best talent from around the cricketing world and created aspirational titles like the Deccan Chargers, Delhi Dare Devils, Kolkata Knight Riders etc. Roping Bollywood supers was just the icing that he needed on top of his cake!! And what a cake that was!

Nothing succeeds like SUCCESS! No matter where (note: Change of venue), no matter rain or shine (note: SA) the IPL has been a tournament to watch. The crux of its success lies in the fact that Modi has exploited 'EMOTIONS' to the fullest! He sparked controversies, he created a furor and he ensured that everybody talked about it! On a forum of intelligent people like this here, IPL is certainly become a HOT topic of debate!! Strategy, Marketing, Advertising .... You name it and IPL is at the core of all! More than any other publicity, this publicity here has really added more eyeballs albeit surrogate, to IPL's success!

Champagne time for MODI! Cheers.

The focus on targeting logos on players t-shirt, award stand, pavilion(where sharukh is sitting) can be a clincher.

The learning is simple ..." Jo dikhta hai wo bikta hai". When it comes to statergies the company follows 2 ways either you do something innovatice which will give you first mover advantage or you be the follower of a statergy which is tried and tested. Now the question arises is the market good enough to go for first mover or be a follewer. The 1st IPL season was a all time hit so comapny knows that investing in such a property doent require second thought. Now the big question is already prime location is sold off by leading company so franchises are selling the pin also to the sponser so now its for the company to come up with maximum innovatice spaces for there visibilty.So watch out guys for your space for next season....

As a fact it well known that Cricket is the most widely followed game in all its various avtaars in India, the reason people being the need of "Entertainment" and no other sport/medium can even closely match the EQ(Entertainment Quotient" that cricket provides.

Now that need of pure entertainment with no monotonity has been translated into an demand by increasing the frequency of the game and modifying the game such that it is less encroaching on other activities of the audience in other words customising the format as well increasing the frequency with which matches are played.

The basic learning is to identify the latent need come of a customer segment design a customised product for that customer segment(Geographic and Demographic),price it appropriately and promote it through all means.  

The biggest idea I think is a person should be always ready to change the very place of happening. In this case it was India in the beginning they changed it in less than 3 weeks time to SA. All other things are there as usual.

The biggest idea I think is a person should be always ready to change the very place of happening. In this case it was India in the beginning they changed it in less than 3 weeks time to SA. All other things are there as usual.

IPL teaser of "Manu Ranjan ka baap" bulit huge interest for not only the males but got ladies expecting something great

It is not only the games broadcast only when audience interacts with IPL and choice of media channels should be more broadbased.