Build your professional network on facebook via our app Go to app
 
<< Prev  9 of 12 in Topic  Next >>
Topic : Media buying and planning
  Rate : 
Posted in Community :

Media Entrepreneurship

 
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  12 views;  last activity : 07 06 2010 20:18:09 +0000

What do Media Planners expect from Business Publishers these Days ?

 
Share
 
 
  Rate : 
 
 
 
 
  0 0 0
 
 
 
 
 
 
 
 
 
1 2 3
1 Quality product
2 Brand building
3 Market presence

Quality product

idea posted by Sachin Pande PR & Media Relations Manager, Mudra Communications
I think media expect always strive to deliver first class quality and innovate product continually, product is platform for advertisers, messages and the bond to your readers, Quality and topicality are key for any reader and any advertiser, they need Innovation,Flexibility, in the business
0
No supporting Arguments for this idea
Add your argument:

Brand building

idea posted by Parth Singh PR & Media Relations Manager, J Walter Thompson
A powerful media brand adds extra value for advertisers by association, Branding also needs, awareness, knowledge of its character,comprehension of its positioning in the product and they also conviction about its value they expect to treat brand with the respect it deserves.
0
No supporting Arguments for this idea
Add your argument:

Market presence

idea posted by Arvind Shastry PR & Media Relations Manager, Ogilvy & Mather
In thisĀ  global structure making market presence more important than ever, More people involved in decision making than before. And in different countries, they all need to know about publication to avoid gaps in the decision making chain and role of representatives has changed but gained more importance than ever before.
0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "What do Media Planners expect from Business Publishers these Days ?" ? Click here to add a new idea...

Found the idea contest "What do Media Planners expect from Business Publishers these Days ?"  interesting ?  Click here to refer to your connections and communities
Leading Trainers for Recruitment
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Which will have higher reach Print media or Electronic media?
 
5 referals 89 arguments, 28663 views
Today its all about creating customer loyalty through different mediums, and marketers are...
 
743 referals 18 arguments, 354 views
Rebranding of Airtel
 
17 referals 3 arguments, 165 views
more...  
Recent Knowledge (2)
When we are watching news channels or any other channel or reading news papers you bump upon...
 
2022 referals 14 votes, 389 views
we all know the perils of talking on cell phones while driving. besides being hazourdous to...
 
290 referals 2 votes, 80 views
more...  
More From Author
We post updates on our Facebook profiles, we keep on twitting things all the time. This leaves us with less time for actually socializing. A latest book tittled "Alone Together" Prof Turkle from Massachusetts Institute of Technology (MIT) argues...
In the name of democracy aren't we making a mockery of politics, just because there is so much of illiteracy rate in India..politicians are playing this regional politics and to gain an upper hand into particular vote bank....and politicians are taking...
In India promises are like the govt. policies that may or may not happen. The whole world has experienced the inefficiency of India take for example the current CWG games....after a lot of drama the games are atleast happening. So, do you think...
more...