What do you think are the aims of Visual merchandising?

Basically, it is said that Visual Merchandising is used to Stimulate the Senses of the Customer. Rite from Vision(Hot Spots, Displays etc), Touch(Texture etc), Audibility(Max. Attention Grabber), Smell (Aroma) & Taste also.

VM of a store comprises not only of window display but how are the stocks displayed on racks, color wise display of products, cleanliness, light effcts, placement and height of gondolas, quantity and quality of stocks and balance area allocation of various categories, relavant music, neat and spacious walk path, clear and neat department signs, branding. Colors/ theme used in the window display and how you have coordinated the same look / story in the store, etc. 

Corporate image also gets a boost like corporate brands if they get associations from effective visual merchandise of its products or if intra-store communications are adequately supported by store ambience and visual merchandise quality.

Facilitating functional shopping experience through optimizing display of varied products thereby easing choices and sampling for the consumer. Visual enhances profitability and image of the brand.

Effective visual merchandising also packs more punch in the pack through an optimum display of merchandise. Thereby devouring empty spaces where not necessary, making it feasible to display a larger number of products and product categories, enhancing the probability of higher total spending in the store and hence contributes to profits.

1. Very first to stimulate sales with maximum exposure of products in the store to the customers.

2.Highlighting a particular brand or a product due to one or other reasons.

3.To educate customers with a new product or product concepts.

4.To spotlight new arrivals.

5.Getting attention of a particular category of consumers.