| Topic : How brands can tap Indian consumers? |
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Marketing & Branding
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Activity:
29 views;
last activity : 07 06 2010 20:18:09 +0000
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Pricing according to the quality.
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Be true, Earn trust.
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After sales service.
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Keep your brand image intact.
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The price tag should be purely based on quality. Increased quality and an affordable pricing can induce customer to purchase the product thereby piercing into the market. |
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I think this is the main factor to be considered. Be loyal to the brand and try grabbing trust from the customers which leads to the development of brand value. |
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This is one of the major issues to be considered when handling India markets. They are so keen to get after sales service. They feel that they are given least importance after purchasing the product if there is no after sale service. |
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Don't deviate from your target audience. If you sale say, a lipstick for 500 bucks, for an instance, of brand Revlon, don't sale a similar product for 100 bucks in the same name to tap market in this category. Preach your brand, respect your customers loyal to your brand & just deliver them what they are for associated with the brand, whether price, quality, value for money or feeling of being lavish or whatsoever.
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Nice observation and great insight sir. |