Build your professional network on facebook via our app Go to app
 
<< Prev  5 of 5 in Topic 
Topic : The Maggi Mania!!
  Rate : 
Posted in Community :

Marketing & Branding

 
Started by : Amrita , Animation/Graphic Artist, Creative design   09 01 2010 06:27:51 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  46 views;  last activity : 09 30 2010 15:08:37 +0000

It has been about 2 decades since liberalisation and globalisation of the Indian economy and all these years have seen a plethora of global brands entering the Indian market.

Some to stay on forever and become household names in the country, so much so that today one has to remind oneself that the product or service that one uses has actually come from some other country, with a different culture and catering to a different set of consumers.

So, what does it take to be among the most trusted brands??

 
 Refer 362
Share
 
 
  Rate : 
 
 
 
 
  2 1 1 0 0
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 MAINTAINING THE QUALITY STANDARDS
2 The Word of mouth
3 Consistency in delivering quality results
4 Catering to common people's needs
5 Quality price and availabilty
6 TV Advertisement and Ads campaign through other medium
7 Consistent matching between brand promise by marketer and the end benefit by consumer
8 Value Addition and Innovation
9 Honesty

MAINTAINING THE QUALITY STANDARDS

idea posted by s.baalu Consultant, XYZ LTD

Many international Brands now available in India attract the customers because of their origin and quality,at affordable prices and accessibility.r
Repeat purchases from the customers and increase in the number of customers happen because the quality is maintained for ever.

2
0
  
by Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 09 02 2010 13:29:56 +0000

People always go for quality and if you maintain quality standard, you are sure to become market leader.

Add your argument:

The Word of mouth

idea posted by Amrita Animation/Graphic Artist, Creative design

Today, consumers are spoilt for choice and brands are constantly vying for the consumers’ attention in the Indian market. Add to that the growing internet penetration and booming satellite television that has led to an information overdose.

The result is a more aware and discerning Indian consumer.  Today, consumers believe what fellow consumers are posting online and consumers trust what their family and friends are saying about a brand. Trust is more important than ever before in a wired world since consumers are contagious even to people they don’t feel, touch or speak to but definitely influence.  So, the word of mouth plays a very important role in getting the tag of most trusted brand....

1
1
  

It is true that mouth to mouth publicity is one factor for any brands to be trusted one, this can ensure the quality results maintained or delivered by a particular brand. World of mouth can accrue number of users.
Just advertising makes the users to be aware of the product, but this is not the key to gain trust. Even a small group of consumers can bring down the product by sharing their own experience, which would spread instantly amongst the public.

Add your argument:

Consistency in delivering quality results

idea posted by Amarish Garud Engineer Senior, Geometric Software
  1. Ensuring a permanent group of consumers by delivering consistent quality in the product.
  2. Providing a high responsiveness to the customer feedbacks
  3. Ensuring a support to the customer's complaints.
  4. Constant focus on improvement and staying tall amongst the competitors by keep adding latest trends. 
1
0
  

Yes to built a trusted brand it needs to maintain its consistency in delivering quality & safe products over a period of time.

Add your argument:

Catering to common people's needs

idea posted by SUMANTA SAHU geologist cum legal , KJS Ahluwalia group of mines and industries

It the common people who make or pull down a brand. So, to be among the most trusted brand you have to cater the need of common people.

0
No supporting Arguments for this idea
Add your argument:

Quality price and availabilty

idea posted by Shashi Kumar U Manager accounts & commercial, Mazda Concrete Products Pvt Ltd
Some of the brands commend good market and customer' loyal apprication because they are with in the reach of the customer. A good brand has to met the above three standards to commend the market and win the byer's trust.
0
No supporting Arguments for this idea
Add your argument:

TV Advertisement and Ads campaign through other medium

idea posted by SUGATHA Asst Manager-Spare parts, Biesse Manufacturing CO Pvt Ltd

"Higher the propaganda through advertisement greater the share of people's mind, resulting in better sales".

How many of us really care, bother about most of the FMCG  items that we purchase?

We all generally go by their fascinating concept built around the product through Ads.

A loser male might get confidence using particular brand of hair gel, Menz Face cream or deo just because he believes that it will make him better.

We purchase a particular brand of tooth paste like wise manner.Almost all colgate varieties, pepsodent, closeup, vajradantis, Meswak functions the same but still people choose one above the other.Most of the bathing bar, carcinogenic face cream, so called health drinks;boost, horlicks, bournvita etc all have their image built up only by their Ads campaign.

Thus I dare to conclude that to build a trusted brand in the fickle minds of the ordinary people the most imp tool is "Advertisement".( I am not saying other parameters i.e pricing, supply chain etc are not imp but just stressing on the decisive factor where in  zero tech products lie today in Indian mkt)

0
No supporting Arguments for this idea
Add your argument:

Consistent matching between brand promise by marketer and the end benefit by consumer

idea posted by Khushnood Mirza Senior Manager, ARZ Sudan/Grey Worldwide
As long as consumers get the consistent experience considering their value for money in terms of what brand has to offer (both emotionally as well as functionally), the brand will always be considered as a successful and trustworthy brand.
0
No supporting Arguments for this idea
Add your argument:

Value Addition and Innovation

idea posted by dommaraju krishnamaraju CEO/MD/Director, wine legendIndia pvt ltd

Value addition over competitive Brands and improvement in the present offer through Innovation, through out product / Service life cycle.

0
No supporting Arguments for this idea
Add your argument:

Honesty

idea posted by Jaygopal Raghavan Marketing Manager, Landmark Group

You have to be honest with your quality, honest about the price charged, and honest about the raw materials used. Only a honest product will survive in the market place and earn the trust of its consumers.

0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "What does it take to be among the most trusted brands?" ? Click here to add a new idea...

Found the idea contest "What does it take to be among the most trusted brands?"  interesting ?  Click here to refer to your connections and communities
Leading HR Consulting Company
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
With so many mobile phone brands to choose from. which according to you is the best mobile phone...
 
674 referals 34 votes, 560 views
Today’s concepts of marketing have undergone a huge change — it’s no longer plain vanilla usage...
 
60 referals 15 arguments, 169 views
November last year a 3-minute long video was uploaded on a popular video-sharing site. Within 10...
 
801 referals 4 votes, 134 views
more...  
Recent Knowledge (15)
Everyone needs to show that he/she is different and can do things which others cannot. But as...
 
1103 referals 13 votes, 102 views
Lie : The mere word makes us feel unethical. But there are times when it becomes necessary to...
 
2284 referals 13 votes, 172 views
The question is simple. What makes you smile? Let us stop fighting on various topics and discuss...
 
1697 referals 27 votes, 361 views
more...  
More From Author
Noted lawyer Shanti Bhushan, who is also a member of the Lokpal Bill drafting committee, has filed a contempt petition against former Samajwadi Party general secretary Amar Singh in the Supreme Court over the controversial CD that allegedly...
What’s the first thing you tend to do the moment you turn on the PC. Log on to Facebook. Fb have become almost like alpha and omega for everybody because it gives us the accessibility to connect with most of the people around, even though you...
After India beating Pakistan in a high profile semi-final clash it was a party time for all the folks in India and people celebrated by bursting crackers all night.....Australia gone, and now Pakistan......literally India have played 2 finals...
more...