What does it take to be among the most trusted brands?

Many international Brands now available in India attract the customers because of their origin and quality,at affordable prices and accessibility.r
Repeat purchases from the customers and increase in the number of customers happen because the quality is maintained for ever.

Today, consumers are spoilt for choice and brands are constantly vying for the consumers’ attention in the Indian market. Add to that the growing internet penetration and booming satellite television that has led to an information overdose.

The result is a more aware and discerning Indian consumer.  Today, consumers believe what fellow consumers are posting online and consumers trust what their family and friends are saying about a brand. Trust is more important than ever before in a wired world since consumers are contagious even to people they don’t feel, touch or speak to but definitely influence.  So, the word of mouth plays a very important role in getting the tag of most trusted brand....

1. Ensuring a permanent group of consumers by delivering consistent quality in the product.
2. Providing a high responsiveness to the customer feedbacks
3. Ensuring a support to the customer's complaints.
4. Constant focus on improvement and staying tall amongst the competitors by keep adding latest trends. 

It the common people who make or pull down a brand. So, to be among the most trusted brand you have to cater the need of common people.

"Higher the propaganda through advertisement greater the share of people's mind, resulting in better sales".

How many of us really care, bother about most of the FMCG  items that we purchase?

We all generally go by their fascinating concept built around the product through Ads.

A loser male might get confidence using particular brand of hair gel, Menz Face cream or deo just because he believes that it will make him better.

We purchase a particular brand of tooth paste like wise manner.Almost all colgate varieties, pepsodent, closeup, vajradantis, Meswak functions the same but still people choose one above the other.Most of the bathing bar, carcinogenic face cream, so called health drinks;boost, horlicks, bournvita etc all have their image built up only by their Ads campaign.

Thus I dare to conclude that to build a trusted brand in the fickle minds of the ordinary people the most imp tool is "Advertisement".( I am not saying other parameters i.e pricing, supply chain etc are not imp but just stressing on the decisive factor where in  zero tech products lie today in Indian mkt)

Value addition over competitive Brands and improvement in the present offer through Innovation, through out product / Service life cycle.

You have to be honest with your quality, honest about the price charged, and honest about the raw materials used. Only a honest product will survive in the market place and earn the trust of its consumers.