Hotel Marketing Tips

The price is not the only issue to be considered. Irrespective of the price being high or low, consumers will be generally looking for good value for their money.

Well, use What every business uses now a days. Internet, internet has changed the way business has been carried out. Hoteliers can use the internet to market their hotel by SEM techniques. In US almost 70% people use internet to find out or book hotel , then why not we target internet to marketing or promote our hotels ?

Price should be in reach of the targeted customers and service should be better than others.

From any mean, medium & mode of marketing I think to highlight USPs, this should be done.

If you have a good location to suit your target audience (like vicinity to transportation facilities, beach/lake facing/in a market hub), whether you are star rated or not, this should be highlighted.

Packages should be properly & timely conveyed to frequent travelers & tourists.

In the end what matters is hospitality, you can entice customers through any marketing tactics, if you don't understand this word, all will go in vein.

hi guys i personally feel that neither Internet nor Personal Invitaiton will help hotels in attracting more customers.  because inviting customers to spend their money at the same price or by greeting them will not benefit them in anyway.

what i suggest is offering seasonal benefits like discounts, additional membership facilities etc.. and such benefits will certainly attract more customers towards hotels in turn resulting in more mutual profits for hotels as well as customers.

As said by Mr.Selvamani, i agree with him that personal invitation will work.

Someone invites you because they consider you as a valuable customer, and if you reject the invitation you won't be getting any more from them. Because things have changes and their perception about you too..

This can result the customer loss of future offers/invitation which can enhance their status etc..

There are guests who visit your hotel often ,but now they might decide to stay at your competitors hotel because they didn't find any thing new. So to overcome this the hotel's marketing or promotional team should send season greeting to the top guests often showing them your appreciating...

I feel they can be a good source for marketing. If we can have few loyal good to do agenices bringing in customers for us it would really be great.

Make a broucher and givethat to ur customers about local tourist centres and events so that they can come agin with family and friendsto see that or they can extend trip tovisit those places.

I would suggest the use of a "loyalty card" (Like the one used in some supermarkets) in which the customers get points depending on the frequency of ues if the hotel services. This points could be later exchaged for discounts or another benefits defined by the hotel.

MICE covers all aspects of an HOTEL. The communication has to be locale specific, visually appealing and cover the essentials of the type of HOTEL; BUSINESS or HOLIDAY.

Once the differentiation is clear then its easier to position the HOTEL from the luxury perspective. Ammenities, facilities and convenience!

1. Ammenities describe levels of comfort

2. Facilities describe functionality of the HOTEL

3. CONVENIENCE is the location from the nearest airport/rail head/road destination.

Sell with social proof. If your hotel has good reviews and an excellent rating on sites like TripAdvisor, leverage those 3rd-party recommendations. The opinions of other guests carry more credibility than something you would say about your own hotel.

try to sell with the pacakage include like airport pick up or sight seeing etc.,