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Started by : Kaisar Ahmad Mir, Program Manager, Jan Shikshan Sansthan (ANHAD)   03 15 2011 14:08:28 +0000
Activity:  57 views;  last activity : 07 19 2011 11:15:18 +0000

Don't you think that the companies are degrading the status of woman by printing the image of a woman on their products for their selfish needs to attract the customers. Isn't it dehumanizing the woman for obtaining profits or to sell their products easily.

 
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1 2 3 4 5
1 Marketing tactics
2 Dehumanization of woman.
3 consumerism leads to negligence of one as a human being( materialism)
4 Sick mentality
5 creative think headers in advertsising....
6 gargi
7 There is nothing wrong...
8 Keen to know what that special
9 Product Identification or Targetting
10 ............
11 Opposite gender attracts
12 Opposite gender attracts
13 No argument/ but discussion
14 Sometimes women images are used unnecessarily -exploiting the age old tactics
15 This is not a serious issue in comparison with Japan' nuclear leak...
16 Market Demand

Marketing tactics

idea posted by Gargi Sinha Senior Consultant, Hewitt Associates
You have stated the point nicely but the thing is that such things work and so they are using it more and more.
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by NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 03 2011 17:14:26 +0000

It is a marketing tactics. Thanks Ms.Gargi.

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by SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 18 2011 08:36:06 +0000

Yes, it;s sad but true. Thanks for referral Gargi & I support your idea.

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by KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 17 2011 15:01:56 +0000

I agree with you. It is a marketing tactics

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Dehumanization of woman.

idea posted by Kaisar Ahmad Mir Program Manager, Jan Shikshan Sansthan (ANHAD)

Woman is not a commodity to buy or sell. We should give utmost respect to the woman and try to realize their value. I should not use the term but for the sake of argument woman is 'priceless' because there is no comparison to her as a mother, sister, wife. 

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by Nilesh Jain, Dy General Manager - Systems, A Leading Media/Telecom Co.  | 03 16 2011 12:15:25 +0000

For the matter of discussion, men/women are much like commodity & traded as well. Many men/women use it and dump it. Even after prolonged relationships there are people who dump woman at pre-determined cost. Courts also decides a cost of women (for survival) in many divorce cases. Companies hire people for work at given salary/wages and dump them when no work to assign.

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consumerism leads to negligence of one as a human being( materialism)

idea posted by konkan SINGHA business DEVELOPMENT, SpeechWareNet
Media, media and media is playing havoc with our daily life. Do not watch the "IDIOT BOX" or any newspaper for example Times of India. I will tell you why, ' TOI Bangalore Edition, eight people were killed by suspected National Democratic Front of Bodoland in Assam but, the headline is Chiranjeevi's daughter was harassed by her in laws for dowry. this is a newspaper we read and absorb it in our everyday life...:D yellow journalism...to be precise....
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by konkan SINGHA, business DEVELOPMENT, SpeechWareNet  | 03 16 2011 12:12:34 +0000

Eight people were killed by suspected National Democratic Front of Bodoland in Assam should be the headline but here it is not and that is what I call a newspaper, simple.:D

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Sick mentality

idea posted by CA Heena Sharma Chartered Accountant
I dont know why us the viewers promote this kind of publicity.Once i have seen a cement advertisement having a lady on beach in bikini!!!What a pity that a brand need a lady rather than product..
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creative think headers in advertsising....

idea posted by Yellapragada anand krishna naga bhushana rao Mechanical Engineer-Other, KVK Energy & Infra structure
It is not about the degrading the status of woman...but it is how the Markting is done....The woman are only capable of attracting the viewers...Man 2 Man or woman 2 woman is not seen here...yes jealousy plays a vital role......But yes some times there is no need of woman in advertisements but thinking of marketing people is quite different and they will involve woman in that and little of bit expression makes that advertisement to be glitter...and the purpose is solved...As Mr. sudershan said the woman in the advertising is also liking that...and some body say for money they are forced to do it no...then what about heroins ....
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idea posted by kolawole olufemi ogunyemi Software Developer, kolatechsolutions
i think its starts from getting away from certain things or stake to loose all eforts
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There is nothing wrong...

idea posted by Jaygopal Raghavan Marketing Manager, Landmark Group
whats wrong in a women, child or kid modelling for a product. It is only to attract the attention of the consumer. For a moment forget your gender and look at the other side wherein, "would you buy a product which is just plainly designed with colours and without images" ? No ! As long as the woman or any other person is not depicted in a wrong or immoral way, there is nothing wrong in doing the same.
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Keen to know what that special

idea posted by JAGADEESAN S Project Leader/Managing Consultant, Project Consultant
To increase their demand to get that product whether really useful to lifestyle.
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Product Identification or Targetting

idea posted by V. Srinivas Freelancer, Information Technology
You are targeting a particular audience or a class of audiences. So the major attraction of the "image" on the product is for the targetees to identify themselves with the "image"
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............

idea posted by Thoufeek. A Stark Group, www.stark.in, www.starkexpo.com
simple... beauty attracts always...
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Opposite gender attracts

idea posted by Gurpreet Singh Team Associate, BA Continuum Solutions
Well idea behind showing women on front page depends upon few things first of all the nature of product and for whom (men or women) it is, theme of advertisement, and finally if product can be used by both men and women. Then women will attract the women consumer group as well as it will also make product look glamourus to male user group. Ex- bike advertisement, wheel advertisement( male- salman khan) male deodrants, etc all have girls so it is clear that opposite gender attract consumers
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Opposite gender attracts

idea posted by Gurpreet Singh Team Associate, BA Continuum Solutions
Well idea behind showing women on front page depends upon few things first of all the nature of product and for whom (men or women) it is, theme of advertisement, and finally if product can be used by both men and women. Then women will attract the women consumer group as well as it will also make product look glamourus to male user group. Ex- bike advertisement, wheel advertisement( male- salman khan) male deodrants, etc all have girls so it is clear that opposite gender attract consumers
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No argument/ but discussion

idea posted by Kaisar Ahmad Mir Program Manager, Jan Shikshan Sansthan (ANHAD)
@ K.S- Do you mean women are themselves responsible for their fate or they dehumanization. Are they selling their modesty in the hands of a company for their livelihood. I do not want to argue but discuss and come some fruitful conclusion. Even I do not want to hurt anybody.
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Sometimes women images are used unnecessarily -exploiting the age old tactics

idea posted by Amiya Chaudhuri Company Partner , ADUNIQUE 76
Those communication methods are just to exploit the sexuality without any relevance. For example selling a mobile handset with a sexy women image what's the necessity. Do we use handsets to enhance our sexual association?
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This is not a serious issue in comparison with Japan' nuclear leak...

idea posted by konkan SINGHA business DEVELOPMENT, SpeechWareNet
I am sorry but the situation is very worse and it is time to say no to Nuclear and we should join hands for Nuclear disarmament.We have other source of renewable energy totally available for the whole world.
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Market Demand

idea posted by Ankur Agrawal Partner/Principal/VP, PeopleLogic Solutions
Just supplying what market demands.
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