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Topic : Future of Advertising: What's Next?
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Marketing & Branding

 
Started by : Kavitha Shankar, Sr/Principal Coresspondent, ABC   11 06 2009 13:23:15 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Digital marketing(Sales & Marketing)
Activity:  89 views;  last activity : 07 06 2010 20:18:09 +0000

The manufacturing companies and advertising companies are coming up with new ideas and new methods to make their brands reach the public. So what you think will be the future for advertising ? Will it be Print, Tvs, Internet, Social Networking, Mobiles, Billboards? Share your ideas and reasons for the same...

 
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1 2 3 4
1 Product It Self
2 Social Networking
3 World wide web
4 a media mix

Product It Self

idea posted by Kiran Jain Senior manager Key Corporates, HDFC Bank Ltd

There is a saying that "Our Future is in Our hands, we control our own DESTINY", similarly future of any product will depend on the product itself. We will see technology helping product to speak for itself, every product will have a display next to it, which will interact with the customer and will fight by giving comparison of itself with other products to ensure that customer buys the product.

We see Table tops placed next to products with all the features mentioned on it, but in future you will have a interactive display where in customer will be allowed to ask questing and the display will give the best possible answer for the same.

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by Rathin Deb, Freelance Retail Consultant  | 11 13 2009 06:23:46 +0000

There will be various medium by which the advertising will move forward. Perticularly after the economic down turn the advertising agencies are thinking of various other channels in order to keep the company going. The most & the powerful in advertising is the product itself. So I am of the openion the Product first then other channels.

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Social Networking

idea posted by Kavitha Shankar Sr/Principal Coresspondent, ABC

In my opinion the future of ads will be on social networking sites and how they adopt to it. The social networking sites and real time web are gaining popularity among the people all over the world. And buzz words around the web world is Facebook and Twitter. The networking sites will be the future medium for advertising.

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World wide web

idea posted by Vinay Tanna Business Development Executive, Comart Lithography Pvt Ltd.

World wide Web will be the leader in the league of advertising medium. In future people will spend more time over the net. From doing their basic chores such as reading newspapers (infuture people will curb the use of papers considering the global warming aspect) to browsing social networking sites to shopping and even watching their favourite shows, will all be available over the internet. At the same time it will prove to be a cheaper medium for advertisiers to reach a large number of global audiences.

 

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a media mix

idea posted by ajay moolankodan handling the goa office, air arabia

has to be a camouflage however I also like the sms advertisement as this ensures us reaching our target audience and everyone reads an sms so it is more focussed and tailor made for each segment

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