| Topic : Brand Demographic...... |
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Marketing & Branding
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Activity:
35 views;
last activity : 12 14 2010 12:35:06 +0000
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leads to convergence from polarisation
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Changing demography changes everything
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Unity in Diversity
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Super Power
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Mindset
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The discussion is on the impact of demographic change in India. It definitely leads to convergence from polarisation. The question here is it really happening in India? My belief is that people are becoming more divergent on caste, religion and regional terms, when the other world is unifying.
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With skewed ration in population...consider the increase in inter-caste, inter-religion, inter-state and inter-language marriages this will lead to. Consider also the changes in the usage of mother tongues, mixed food habits, festive celebrations and other such life styles. Now, this could lead to a different gene pool. |
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All belong to different region, religion, have different mind set and many more unmatched quality. Still we all celebrates all the festivals, like the foods and all. That is called Unity in Diversity
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The impact of changing Demography in India is INDIA is going the becoming economic super power
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The immediate impact that I can think of will take place in the MINDSET....however the BEHAVIOUR pattern may take a bit of time to sediment. Concoction of varied culture, beliefs, faith, habits, ideas, expressions, impressions, et al would give birth to a different set or should I say segment of CUSTOMERS whose buying behaviour would be more dogmatic than what Text Book can elaborate. Also, Demographical changes amalgamated with Geographical mobility is another SEGMENT that can become a marketing proposition. However, if closely dissected, companies/institutions can have the premonition carefully planned with products/services catering to the changing pattern in behaviour. Identifying needs beforehand would be the key to generate offerings that are value based and not evanescent. It would require companies to get as close as possible to the customers and invest in MR before launching/relaunching/improving the products/services.
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Nice observation and great insight sir. |