What is the Target Market for TATA NANO ??

I do not think that NANO needs any promotion. almost everybody in the country & all in automotive industry around the world know about the product.

What should be the target market for NANO and in what ways the brand communication and promotion strategies can be done for that segment.

If possible describe the advertisement for that category.

1 lakh cars registered, Now no Nano will be sold in less than 1,25,000/- (Bare Minimum).

It has become more of a style quotient than a need for poor section.

I want to be unbiased in my opinion, but I feel the Rich teens should be the primary target. They are impulsive, and have their parents to throw a million dime on one tear that falls. They can be framed to like and demand the Nano. But, before that Nano needs a Renovation in its internal Facility category.

Why Richies:

1. The Maintenance costs for Nano are high, but style quotient equally high.

2. Quich and upbeat, fit for the generation's attitude.

3. The Price will make spending on the kids easier for the richie dads and moms.

4. All migh rout out, but Nano, the name and fame still lives on, hence a good resale value.

Why not Aam aadmi:

1. If buy something in 1.5 lakhs, why not wait for a year or two and get a WagonR?

2. Engine located in the back! Car hai ki tempo?

3. Body so light, at highway, speed of 60, a truck coming at 40 from other side will shake it thoroughly.

4. Dikki me samaan kitna atega?

5. Aagey k tyre Peechhe k tyre se chhote kaise?

6. Two Wheel Drive? Road k gaddhe me fasegi to kya hoga?

I have a brilliant Ad Idea,.. I'd tell you but then I'd have to charge you..  :)

ANDY  NANO
TATA  NANO  600 KG..33 HP/624 CC 110 KMPH...20 KMPL... FUEL 5.5 Lit/Hour...TON-KMPL= 12
ANDY  NANO  600 KG..33 HP/200 CC 220 KMPH...220 KMPL... FUEL 1 Lit/Hour...TON-KMPL= 132
COST  SAME
TATA  NANO  IS WASTING 4.5*10*360 = 16,200 Lit PETROL /Yr...COSTING INR 8,10,000 /Yr
EXTRA  , AVOIDABLE EMISSION4.5*10*360*2.325= 37.665 TON/Yr

MARKET WILL  DIE OUT
NEW, BETTER DESIGN AVAILABLE

ANDY  NANO................TATA NANO
SPEED    220 ..            .110 KMPH
ENGINE  33 HP/200 CC..33 HP/ 624 CC
KMPL...  220..              20
TON-KMPL  132.          .12

COST  SAME

ANALYSE AUTOMOTIVE UNDER TON-KMPL
NOW IT IS DONE AS  KMPL ONLY
VEHICLE..............TON.......KMPL....TON-KMPL
TATA  NANO  ...... .0.6.........20...........12
ANDY  NANO.........0.6..........220.......132
HIND.AMBY...........2.0..........10..........20
ANDY  AMBY..........2.0.........60.........120
M  800..................1.0.........16...........16
ESTEEMLX............1.3..........16..........21