what kind of business can be successively establish in rural area than farming ?

The policy-makers would do well to remember that employment guarantee and poverty alleviation schemes cannot be regarded as long-term solutions for livelihood security and human development. These are, at best, temporary relief measures till such time as the real employment growth in the economy picks up. Along with increased expenditure on education and public health, a developing economy like India needs to pursue labour-intensive, or job-oriented, growth. In rural area business must be  diversified into horticulture, dairying, fisheries and Argo-processing, this will result growth in rural employment would have sufficient to absorb the bulk of the growing labour force.

Well. Its a good question but u know now a days rural area is also well developed and well educated people are living there.Any business whether u want to start as a retailer or manufacturer you have to consider level of target customer.Another most important thing is in which state u want to start your business because for e.g.if u want to start in rural area of Maharashtra ,think twice.Its a very difficult in comparison to Gujarat.Rural area of Gujarat is well developed and income of people is high.So location u select is another factor.You can also choose distribution type of business like distribution of mobile or prepaid cards, etc.