Build your professional network on facebook via our app Go to app
 
<< Prev  15 of 15 in Topic 
 
Started by : Sasi Dash, Art Director/Sr Art Director, U TV   12 31 2009 06:50:59 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  63 views;  last activity : 07 06 2010 20:18:09 +0000

In today's congested and difficult markets, both local and global, all FMCG as well as other companies search for new opportunities, consumers and markets. The 800 million potential consumers in rural India presented both an opportunity and a problem, as this market has been characterized by unbalanced growth and infrastructural problems.Thus looking at the opportunities which rural markets offer to the marketers it seems that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage.

So I would like to know from you guys, according to you people, what major areas to consider to promote Rural Marketing Sector?

 
 Refer 248
Share
 
 
  Rate : 
 
 
 
 
  1 1 0
 
 
 
 
 
 
 
 
 
1 2 3
1 Institutional linkages and Regular surveys
2 Making each Village a developed city.
3 Creation of an effective market intelligence network

Institutional linkages and Regular surveys

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

Institutional linkages should be emphasized upon to integrate the markets, for easy movement of goods and also to facilitate the inter-state trade. Also, regular surveys and analytical studies on agricultural marketing should be conducted, so that appropriate policy adjustments and refinements whenever necessary.

1
1
  

Support jayant here. Apart from the linkages, the companies should ensure proper infrastructure for internet, SAP and also good warehousing facilities, particularly in case of perishable food commodities. I do not foresee any problems in instituting infrastructure facilities as gensets are very commonly used alongwith inverters to get the necessary electrical usage needed to conduct operations on the said premises.

Thanks for the referral Jayant!

Add your argument:

Making each Village a developed city.

idea posted by Shiuli Mukherji Head Strategy Plan- , Region SEA

Thanks Jayant for the referral and once wishing all members of 2 steps A prosperous 2010.

This is a very worthwhile topic from Sasi, as last week I was in India and had the opportunity to attend some development and Brand promotions for the auto sector.

In India at present the development that is taking place is very rapid for which the pressure in being born by the rural sector in a very huge amount. In the name of growth and development it is more of greed and power that is playing the game.

If the Brands are consciously making an effort to improve the rural sector, I would say, that would be “The Correct Step to development and growth.”

Attempt to bring all Villages in India in the main stream while providing infrastructure, communication facilities. Once you improve the basic needs, it will enhance the demands for better living.

1
0
  

That's a good one. well  developed, self sufficient, self dependent village. not exactly a city..

Add your argument:

Creation of an effective market intelligence network

idea posted by Sasi Dash Art Director/Sr Art Director, U TV

I my view, it would be a very nice idea to create an effective market intelligence network, right from the importer in the global market to the producer in the remote corner of the rural India. This will help a lot in getting more and more networks and getting faster market intelligence network...

0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "What major areas to consider to promote Rural Marketing Sector?" ? Click here to add a new idea...

Found the idea contest "What major areas to consider to promote Rural Marketing Sector?"  interesting ?  Click here to refer to your connections and communities
Leading recruitment Firm
Leading recruitment Firm
Viewers also viewed
The rural economy of India comprises of around USD 0.5 trillion. 54%t of MNC products and 59% of...
 
81 referals 12 arguments, 975 views
To highlight the brand why there will be at least a Girl with brand promoting T-Shirt. Why not...
 
0 referals 16 arguments, 656 views
The Banking sector has woken up to the potential in the rural sector. More and more specialized...
 
1 referals 21 arguments, 1303 views
more...  
Recent Knowledge (4)
When we are watching news channels or any other channel or reading news papers you bump upon...
 
2022 referals 11 votes, 200 views
we all know the perils of talking on cell phones while driving. besides being hazourdous to...
 
290 referals 2 votes, 36 views
more...  
More From Author
I believe that when a bill is rejected so many times there has to be loopholes in the bill too and we can clearly see them. The main problem is that we are too emotional that we are not able to find the realistic approach to the matter.
Yes Virag the idea is good and it will work more for the other sompaies than the real creators...
There are certain levels of a society. What we want is everyone should get what they deserve. Abolishing poverty won't mean that all the works will stop.
more...