What makes people leave a brand and switch to another?

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	What makes people leave a brand and switch to another? Started by : Purvi Ghosh, Marketing analyst, Percept Advertising 04 12 2011 11:37:14 +0000 Industry : Consumer DurablesFunctional Area : Branding(Sales & Marketing) Keywords : brands brand management brand value brand name brand loyalty switching Activity: 78 views; last activity : 11 11 2011 04:57:51 +0000 Today too many options are available all around us and we see that people keep on jumping from one brand to another instead of being brand loyal! This was not so frequent some time back.. So what is that has made them do so.. ??	Add Idea

Refer 1432

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1	2	3	4	5

1 Temptation

2 satisfaction of the consumer is the key.

3 Word of mouth communication and Referal

4 Brand is best only at launch

5 Effectiveness (Performance & Cost)

6 Better value for money

7 Changes, money and Progress

8 Strong marketing of the particular product and its low price

9 Poor Quality / Poor Marketing

10 Moving up the social ladder

11 Loss of Focused Attention toward brands!

12 Service and product quality is the key factors

13 Try something new

14 yes your ans is right but now a days customer is not seeing the brand,if customer see the brand then in india how many mobiles n

15 BOTH

16 "customer Satisfaction and believe that he can get same product with less cost in nearest market."

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Ideas in: "What makes people leave a brand and switch to another?"

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	idea posted by Purvi Ghosh Marketing analyst, Percept Advertising We are all tempted towards other brands because of the options available and we want to try them all. We feel	7

by Tridib Mahajan, Sales, Amsure Insurance Agency Ltd. ( JV- Amway & Hollard ) | 04 13 2011 10:56:24 +0000

Brand nd Budget is might b differ for customer

by sandeep vashistha, MBA/PGDM student, institute of health management research | 04 13 2011 07:23:22 +0000

i think better value for money is the prime reason for leave and switch over other brand.bcz today customer wants value for his money and that too at augmented level.

by Rathin Deb, Freelance Retail Consultant | 04 13 2011 05:38:50 +0000

Purvi I agree with you but it is being done only if the brand is not available in that case some body thinks let me try other brand because of necessity and not temtation. If satisfied the repurchase is out of temptation.

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	idea posted by Manish Sales Executive/Officer, Heinz india It is probably the non-satisfaction that leads to brand switch , however if a brand communication is effective it could lead to	3

by Vinoy Scaria James, Consultant, Travel Hub | 11 08 2011 08:49:38 +0000

Customer satisfacttion is the key. Ofcource selling the product plays a large part. But among the major brand, customer awareness programmes are conducted by all the players. It is the branding, and other factors that sells. But no marketing & sales can prop up a bad product. In the long run, customer satisfaction is the final factor that counts when it comes to customer retention.

by Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems | 04 12 2011 16:30:26 +0000

Customer dis-satisfaction is the key to be loyal to another brand. Now if there is a brand switch and the brand is just not upto the customer's perception then surely the brand-switch is going to be short lived. If however, its the other way round, then no doubt that is going to be the result of customer satisfaction that the new brand has created on its new brand-switchers.

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	idea posted by Virag Shah Confidential The power of word of mouth communication behind the switch brand to other brand. And word of mouth communication/ referal (by friends, colleagues,family, relative etc.) is covering all above mention things. Today scenariomost trust on word of mouth communication as well as referal. Normally we ask to our friends, relative, cooleagues etc that where is good thing (Anyproduct) available then that people will give guidance or suggest best ways. so it is like this... This is really good debate. Thanks Ms.Purvi ji for referal	1

by pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd | 04 19 2011 14:07:27 +0000

when the brand is costlier we usually tend to ask our frnds about the quality,taste or feel bcoz one donot want to waste large bucks unknowingly.

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	idea posted by Ravindra Sharma Managing Consultant, CHEF-India There is a strong perception that companies work harder fore launch of brand,alone. Resultantly the quality is best at launch and there after starts to slip.	1

by Ravindra Sharma, Managing Consultant, CHEF-India | 04 20 2011 06:35:53 +0000

Change normally occurs when a brand is unable to continue provide satisfaction and value for money.

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	idea posted by Rohit Thakur Electrical Engineer-Industrial, Quality Engineering and Software Technologies I think the performance and Cost of the other brands tends us to try them! and yes we start liking a brand from their effective presentation through advertisements.	1

by Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology | 04 13 2011 05:57:09 +0000

As per my choice, effectiveness will be the key.

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	idea posted by Raju V P Senior Manager, an International Bank When the consumer sees that the other brand offers better value for his money	1

by sandeep vashistha, MBA/PGDM student, institute of health management research | 04 13 2011 07:25:31 +0000

i think better value for money is the prime reason for leave and switch over other brand.bcz today customer wants value for his money and that too at augmented level.

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	idea posted by Swati Sevlani Journalist, Author, Poet, Photographer and Artist Changes are first reason, then second is money and third is moving ahead....and projecting in different way	0