What retailers and brands must do in 2010 in order to make customer buying?

Great products and a great store experience don’t make up for a lacklustre staff. A retail store should have incredibly unique merchandise for sale. The staff, rather than directly selling to the customers, should engage him in all different possible ways. A salesperson should engage customers in conversations about their unique products (and services, and events, and more).  And when customers buy, they should be genuinely thanked for supporting their store. Customers should have a really very good image about the staff of the retail store.

In my view, retailers have traditionally focused on improving the efficiency and experience within a channel. This requires a change as the retailers should increase their consumer touchpoints through social media applications like value-added services for consumers across these channels that can not only help establish brand loyalty, but also help deliver value to their customer base.

1. Brands & retailers both should move forward keeping in view the price points for a certain commodity, comfortable as well as uncomfortable to consumers in last years (or for the coming times) .

2. Inventory management as per the sale patterns viz a viz brands/variants.

3. Timely promotions that are more likely to hit; like a 50% off or buy one get one free etc whatever works.

4. Regular updates of new stock, promotions, order taking via e-mail for regular customers (with prior consent).

5. Special offers for permanent customers on yearly or half yearly basis or so, on some target.

6. Special PROs (1 or 2 at max) for mush missing personal touch.

THE RECESSION, JOLT TO JOB MARKETS MADE ONCE FREE SPENDING CLASS SPEND THRIFT lOOKING FOR VALUE FOOR EVERY RUPEE THEY SPEND. WE SHOULD CONVINCE THE CUSTOMER THAT HE IS GETTING UTILITIES aND PRODUCTS AT REASONABLE RATES.

In the first half of 2009, customers suffered a lot because of recession any many of them have not yet completely recovered. I think retailers should keep this in mind before setting a price tag to a product so that it becomes affordable for everydy.

I can suggest that, retailers and brands should look for new growth opportunities internationally in the emerging economies. A strong brand identity will be critical to international success as stronger brands will be able to leverage their brand strength for international expansion using alliances and franchise arrangements. However, retailers without a strong brand identity will fail, as they will struggle to make an impact, given the aspirational nature of emerging markets.

Now, there is a Upcoming trend of "Mass Customization". Nobody wants to looks or have same kinda garments & gadgets.

There should be more number of Choices & Less number of Quantities.