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Activity:
89 views;
last activity : 07 06 2010 20:18:09 +0000
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Insufficient users in Internet social network
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Users don't like to see ads on Social networking sites
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Spread of the internet
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We can conclude this topic in one answer that there are insufficient users in internet for the social network. A remarkable growth in users are required in this sector for further improvement. Let us wait and it will happen in near future. |
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I completely agree with Mr.George first of all there are many people who own computer but dont have internet access .The potential market at the Bottom of pyramid will also remain untapped.So for this type of advertisng to gain momentum specially in India will take some time.Awarness regarding this medium is also required,
The internet should be more accessible to common man and the same time educating the benefits of the internet to common man is also highly required.
The best way of increasing the number of net users is "Give free access to broadband to the phone users or reduce its tariff significantly
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Users have made it clear that they don’t like seeing ads for cars or technology products while reviewing their family’s holiday photos on Facebook. Marketers also have legitimate concerns about ads appearing alongside highly inappropriate content and the lack of engagement with users. So even in toostep there was debate created on the same lines few days ago where the discussions were heading towards the same |
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Can you please make this topic geo specific and then share the data accordingly and the source for that data?
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The answer is quite simple. In a country with a large population as our and with literacy rates hovering around 30% how can you expect social media advertising to increase even if internet usage increases.The medium itself is new to most in our country. A large marjority still uses internet as a means to check mail and chat. Even in advanced countries social media hasnt taken of in a major way with advertisers because of the fact that the medium itself is being used as a recreational tool and not a serious one. And when using a recreational tool one doesnt like to see commercial messages. Also the fact that in india community gathering is still prevalent and here i mean real life communities and not internet based ones. Only in the west internet community values are placed higher than real life communities because there the societ itself is depraved and doesnt have any soical values which is a reason why there increasingly virtual communities, social communities et al are gaining popularity. Thanks to our indian bonnds of family ties, our real life community is still vibrant and alive. We havent deteriorated to that extent to switch to online communities. Hence it will take a long time before ad spends can indeed pick up in india. Till that time its the good ol newspaper, Radio and TV in that order. |
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Yes vs No |
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