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Tech World

 
Started by : Leena Pawar, Tech Architect, IT Infotech   03 20 2010 09:18:47 +0000
Industry : InternetFunctional Area : Business Models(Strategy & Execution)
Activity:  83 views;  last activity : 07 06 2010 20:18:09 +0000

The emergence of a new era of technologies, collectively known as Web 3.0, provides a strategically significant opportunity to make media and business run better. Also known as the semantic web or linked data, web 3.0 is a web in which data is linked to allow for more meaningful, actionable insight to be extracted.

Companies are using these technologies today, and should be using them tomorrow, for significant bottom line impact in areas like marketing, corporate information management, publishing, customer service, and personal productivity.



So, what is the best way to market in web 3.0? Share your views.......

 
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idea posted by Leena Pawar Tech Architect, IT Infotech

The trend is moving to ranking systems in communities, for a number of reasons. The biggest is that it filters and manages the effects of spam and lazy marketing. Bad content is buried quickly, marketing, unless it is outstanding, is buried even faster.

Another big reason these communities are growing is that people want to hear recommendations from friends. Word of mouth is the best way to spread any idea. These communities build a ranking system that is like a trust factor. The higher you are ranked in the community, the more trust you have.

Trust has influence on the ability of a message to spread via word of mouth.

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idea posted by Inani Sarkar Sales/BD Manager, Aricent

Dedicate some time to using and contributing to the networks. If not for the idea that it is important to help build the community, do it for research sake.

You have to learn how to interact on the community if you hope for people to even understand your message. You have to build rapport with your customer.

You wouldn't call someone up and start trying to sell them something on the phone, if you didn't know how to speak their language... I guess some people would (that's why we have a National Do Not Call List).

The communities are the same, except that they manage themselves and the community members have a direct access to your history. They value your words before you have even finished talking.

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