| Topic : Retail e-Commerce – a perfect storm in India |
|
|
Retail & Supply Chain Professionals
|
Activity:
105 views;
last activity : 03 29 2012 05:03:38 +0000
|
|
|
|
1
Back end operations
2
Protection to details
3
Make it easy to transact.
4
Everyday New theme...
5
What I heard
6
A host of things
7
Enhance the experience
8
On time Delivery
9
Come up with offers and make it a customer friendly platform
|
||||||||||||||||||||||
|
Make sure your back end operations are able to support your front end. How will payments be accepted? How does the click of a mouse get converted into an order? How do your store people know of the order? How will deliveries be done to the customer? What will be your lead times? Answering these minute details can make your E-retailing a success. |
4
|
Completely agree with what Siddharth has mentioned.This gave me an idea too.Let System map the delivery address of the customer with companies nearest warehouse/store who has to take this call and ensure the delivery is done in time. Once delivery is done by Store or warehouse the concern has to come and close the transaction in system else system will reflect the same as IN-TRANSIT. Controls should always be in place to ensure smooth functioning.
As said by Sidharth, strong back end operations are necessary in any successful retail business. We also need to have good internet security for our datas and their transactions.As Kiran has already said, good selling depends on how successful differentiation of the product has been done.
Online security is a must for any e-commerce company to exist. As suggested by Prof. to be successful the company needs to have strong back end operations to support the order prosessing. If backend ops cannot process the order as per the terms given on webiste it will create a negative impact on the company.
Differentiation in product offering is very crucial. If the cutomer can buy a product from a store at the same price what we are offering , then he will prefer to go with them, we need to be very competetive on our pricing.
|
|
2
|
The deal is to be protected so that the customer confidence iin your company and he can genrate the kead for your compnt.
Ypou have already booked the two KEY ideas!!! I support both!
|
|
The other important thing to do is to provide a detailed catalog on the products in the web site. It should be easy for the the user to browse from any part of the site without feeling lost. If he feels lost then he will leave the site. And there should not be any confusion in the transaction process. |
2
|
|
It is much more easier to review the ADD contents area of the website and by providing a new product/concept/Brand every day will add more freshness to viewing ,providing a constant updation will kill the stale website perception.
|
0
|
|
Only thing I know about e-commerce now is that this season may be post meltdown they are doing booming business. My only experience is buying a cordless phone and some books and I had no problem with the credit card transactions even foreign sites from where I bought a website. Probably one has to look for the Verizon site sign whether the transaction is secured by Verizon. |
0
|
|
Like most of you had mentioned but not restricting to.. IMHO the key must-dos are 1. Site Attractiveness (design and UI) 2. Navigability (design and UI) 3. Security 4. Transparency and detailing(to the customer) 5. Site Availability (uptime and no broken pages) 6. Logistics, if required (back end) 7. Ease (Workflow should be simple to the end user) 8. Review mechanism |
0
|
|
Another thing that e-retailers must take care is the "look and feel" experience that a shopper has. Perhaps "feel" can not be brought on the screen but at least the product must shown in sufficient detail in different views with detailed specifications so that the customer has an experience which is close to face to face shopping at a store. |
0
|
Enhance the experience is it's own importance because if the 'look n feel' is not good customer will hesitate and will not go ahead n buy.There should be features like 360 degree moment of each product and user should be allowed to select different colors in which he/she can buy the same specially applicable in case of electronics.
|
I think we have discussed all the points regarding buying the product like, security, feel factor, catalogue display etc. however I would like to add that though we are selling product electronically but customer will receive the product physically. I think there should be proper coordination between order execution and delivery. In order to make e-commerce competitive to store sales, delivery should be made approriately and on time. |
0
|
|
Customers would encourage ecommerce if they can buy the things via internet at a price cheaper than the market price.
Also the page should be customer friendly.
Regards,
Anna George.
Web Analyst.
Nichepro Technologies.
Bangalore.
http://www.nichesuite.com
|
0
|
|
|
The purpose of any business is to bring in customers, and it can only be accomplished through... |
|
|
1179 referals
24 votes,
1246 views
|
|
|
|
Today everyone is talking about the Retail boom and reports also say that the last months sales... |
|
|
84 referals
7 arguments,
556 views
|
|
|
Yes vs No |
|
|
131 referals
16 arguments,
579 views
|
|
|
|
|
|
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
13 votes,
294 views
|
|
|
we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
|
|
290 referals
2 votes,
36 views
|
A Sessions Court at the Sabarmati Central Jail in Ahmedabad on Tuesday delivered the crucial judgement in the Godhra train fire of 2002, convicting 31 people and acquitting 63 others. Even Godhra Town Municipality chief Mohammad Abdul Rahim... |
Sir, please clearly mention the sides and give a bit of explanation so that we can give proper comments. |
Yes I agree with you. But Mumbai does not have a healthy environment. |