What things you should consider when planning your in-store advertising?

Well its a nice idea to acquaint the customers with products giving them some free samples especially from in house brands & from food section.

At the same time its very beneficial to involve them against such interesting gifts they get with some interactive steps & tools such as providing customers a questionare in hard copy or via mail to collect the precious informations & at the same time educating them viz a viz in shop standards.

Secondly they can be also briefed in the same manner about some specialty products & offers throght pamplates etc.

Thirdly brands speak for themselves, a particular brand in a customized merchandising speaks for itself to customers.

Fourthly in store AV experience can assist in such interactions, there can be several methods like announcing special prizes won or about offers.

Ms.Purvi,

What ever business it is, relationship with the client which does matter in big ways what ever the promotional activities one does and any type of free sampling which one offers.

For exmple: If the sample product which you gave is not satisfactory to the client, he should be able to come and give you some suggestions for pushing the sales further as per involving the clients.

when planning for store advertising we can select credit point idea .Customer will get point for each shopping then on certain points he will get free gifts.in this manner customers expances remains budgeted and in attraction of point they will come repeatedly to your store.

Expanding more on what Ujval has ideated!

There has to be an experience that needs to be offered to the shopper. You have to make his shopping worth his wallet!

Its this experience that will differentiate you from the others. Its not always gratification but its the fact that he was INVOLVED that would make him come back for MORE! Ask him what he would like to see?? Hear??? Buy????

Sometimes an education in what the customer wants could be very very useful!! Thanks for the referral Ujval :)

In my opinion, retailers and manufacturers should recognize sampling as an important marketing strategy, because consumers like to have free samples from stores. In-store sampling could be advantage for the store as it can drive sales for existing products and line extensions, will addition for repeat purchase and can also drive trial and sales of brand products. The most important in doing in-store sampling is that it delivers New buyers for the store.

In my view, retail stores should promote shopping rewards for the customers for their every purchase made at a time. Advertising like shopping rewards will help motivate your customers to spend just a little more of their budget in your store, this is a great marketing campaign and has proven to work with larger stores and grocery stores.

In store advertising , should catch the attention and to be desplayed in catchy way. I t should be along with the product, so that customer also can see the product when he sees the ad.

The space available should be one of the key concerns while planning in-store advertising.Excessive use of in-store media could make the entire store look cluttered.Careful consideration should also be given to the placement so as not to obstruct the flow of people through the store.

merchandising plays far more greater role in promoting a product .a well thought display can result in conversion,if :-

1.the product is well placed  to catch  enough attention .

2.continuing  touch points most likely get converted into trail

3.create greater availability under various price heads ,so that non users can be lured into usage .

4.divisional set up should be brought up,i.e ,products of different genres to be displayed separately .

moot point in in-store advertising is letting the  consumer make decision from available assortment ,and it should be displayed in best possible manner .coz while shopping a consumer will first deploy her senses then brain .