What to Do When a Prospect Asked You Price?

You can Just say, “It depends.”
or
“If I could get you a price that would fit your budget today, is this something you’d seriously like me to pursue for you?"

You get the idea. Before you give your price, you must qualify for interest.
If you get the feeling he/she isn’t serious about it now,
Tell Them it really depends on when you’re ready to buy give a min-max range

And ask them

"When you’re ready to look at some definite numbers, could I be the first person you call?”
And then get their contact info, any other buying information, and move on... That’s the way to handle any inquiry into the price of your product or service.

My advice is always to postpone talking about prices until after you have demonstrated the value of your product or service.

If people are informed of the price too early, they’ll make an instant judgment that can close their mind towards what you are telling them.

Whenever the question of price comes, it is the marketing man takes over and puts the salesman on thesidelines. Because the inherrent values of the product needs to be highlighted. And therefore it is pertinent to ask relevant questions about the customers needs, likes and dislikes, assess his literacy levels - as to how knowledgeable he is about the product and its specs or his needs, and also get to define the parameters that are likely to win him over.