What tools automotive industry uses to generate consumer interest and increase conversions?

Full-motion vehicle videos are steadily gaining in popularity. We've seen many dealerships and portal sites licensing video content because it delivers compelling presentations that keep viewers on sites longer which, in turn, raises conversion rates. In response to the overall success of video-based ads in the automotive market, vendors are starting to experiment with video in unique and innovative ways. The inclusion of video gives the customer immediate access to the information they want in an eye-catching presentation that grabs attention and better primes them for the sales call.

Although mobile marketing has been popular for a while, it's only recently that companies in the automotive space have started to optimize this communication channel. When customers receive an e-newsletter that includes a coupon, they enter their cell phone number into the space provided and within seconds the coupon is delivered to their phone as a text message. To redeem the coupon, customers only have to show their phone at the dealership.Services like this make a dealer's inventory directly available to cell phones, potentially shortening the sales cycle and increasing the value of offline advertising.