What will attract retail deposits in a world where rates remain low?

As the banks are aware, they know their clients and their needs. Their demand on deposits will be with hope of flight on quality and on major risk aversion. The retail banking should focus on such demands of its clients.

In my opinion, Rewards programs can be a hot ticket for financial institutions as they look to retain strong relationships with their customers. Increasing customer loyalty has played a strategic role in banks' consumer programs since the 1990s, beginning with free checking programs. As time progressed, banks has to realize the benefits of rewards programs for building strong customer relationships for banks to acquire accounts, retain existing funds and build greater customer-centricity.

As i suggest, a growing market can never be an alibi for lack of innovation. Indian banks have shown little or no interest in innovative tailor-made products. They have often tried to copy process designs that have been tested. Retail Banking in India has to be developed in the Indian way, And according to the growing banking sector. New and more banking products must be introduced to retain their existing customers.