What will be the Future trends in Advertising ?

Future of advertisement will be of point of purchase and online advertisement as it offers the scope of personalization, cost of impression and it's impact on sales can be tracked down and it will lead to word of mouth publicity. With so many social networking sites in picture, consumers have now started looking for fellow consumers endorsement of the product, where cost of the product on the higher side like white goods. In this case, social networking sites will play a crucial role as well. 

I think that very soon the billboards which we see across the roads will take a change. A billboard located at the street corner will be watching us. A camera which is embedded in the billboard and the computer connected to it will analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It will read our gender with an accuracy of 85%, so men and women will each see different ads.

These could gain more attention in an internet centric world. With varied races, ages and genders getting more pasted to internet, advertising on these means could grab a high reach yeilding greater results.

I think that in future, advertising will be more personlised. It will return to its old school of thought that humour connects to Indians accross all SEC segments.We have to forget all the Marketing Kitsch like positioning, segmentation, blah-blah ideated by western authors and blindly followed by Indian Managers.

Well, we all know that the percentage of people  who ssimly love creativity and intellegence put in campaigns ut arent willing to trust a brand on the basis of that, are increasing. As we see the popularity and increase in numbers of reality shows, I think usage of a product in unedited footage will become the future. Likethe bikes in Roadies or a possibility could be shoes and gear in "Survivor". Or using Gibson guitars in MTV Rock On, or throwing of a lenovo on the floor because someone was angry in Big Boss or Big Brother.  If you get my point, then you'd understand that Im not talking of vanilla advertising or banner sponsorship in these shows but actual usage of the products in such shows, whether naturally or . This could help the customer realise the usability of a product.  

Thank You

I am a novice in this group, where I feel members are day dreaming, i mean to say that when u call future ideas, it not only has to be prudent but practically(Cost Benefit Analysis)possible. I would appreciate if real time marketing managers put their ideas.

In My point of view There is a sea to explore new Idea's to change the trends of traditional advertising.

Because it is the time where every thing change. In short time of span everything going fast because of globalization, electronic media, Internet & Mouth Publicity.

I thing Internet is doing crucial role to make trends to sale & buy things without any hassle.Because this is the only medium where any buddy can connect easily to any part of world.

2nd I think all the commercial places where the people reach everyday like pubs, beer bars, eating places, cafes, cinemas ext ext. These are the places where we need to explore new trends to actract the people to sale the things.

3rd all kind of things Which is used by a mob will utilized for advertising whether it is social networking sites either services used by public like mobile phones, spaces behind the motor vehicles, all kinds of bills, Tickets, on the body of metro trains, Buses, privet vehicles ext. ext.

Below the line advertising.To capture the Mind Share of Captive audience like during Plays,Movies,Public Transports etc.

Hi all,

Advergaming is one of the tools which a marketer can use to advertise the products and brands. Advergaming includes advertising the products and brands through online games or games which can be played using CD-ROMs. The marketer gives the links on their website to attract people to play the games . There are quite a few examples like Pepsi, McDonald which have successfully used this tool and have reaped the benifits by the way of increase in sales in US and other foreign countries. This was the big hit united States. The marketer in India can also use this tool and what is the probability that this will be effective in Indian context? 

A powerful medium in the way of CATV channels-pure Cable channels offer a focussed medium for a better pread and easy recall.Cable Regional as per TAM has been scoring fairly high in all Languages in India.The challenges are credibility with multi point MSOs,Local interface -CATV walla etc  bu is most effective when it comes to Cost/eyeball.An integrated approach with main stream presence supported by high frequency Cable effort can reduce the AV activity cost very reasonable.Large MSOs with strong  regional presence are the best bet while sourcing

Anything New will atract eyeballs of passers by. Effective 2 dimentional & 3d effect

in Bilbords will definately a good Media . Only the proper Location,Size & Time is

to be keep in mind. This will creat Mouth to Mouth Publicity which is more

Effective.

The future of advertising would be based on products usage and promotion sector wise

In the residential colonies TV attracts a wide attention and hence a live wire promotion (on air , on a TV channel) could work wonders since domesticated women relate with the glamour concept.

Interacting with a celebrity  and a live telecast in select cable stations could enhance the situation

The future will be mobility.. imagine running screen savers(for which data is not charged from the advertiser, and small scrollings in 3 G plan to reduce your data charges..

May be some one may come with something else like allowing to make free calls except that you may be compelled to hear the advertisement (call get paused in between! )