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What will be the new face of 'Apple-Google' rivalry??

Started by : Neelam Mishra, Software Developer, BEA Systems   04 10 2010 10:28:54 +0000
Industry : InternetFunctional Area : Apple Goole Rivalry(Others)
Keywords : google apple rivalry google apple competition apple - google
Activity:  107 views;  last activity : 07 06 2010 20:18:09 +0000

Google is the undisputed king when it comes to raking in advertising dollars on the Internet, but Apple wants the crown when it comes to ads on mobile devices.The mobile advertising space is shaping up as the latest battleground in an increasingly testy rivalry that led Google chief executive Eric Schmidt to step down from Apple's board of directors last year.

Google's Web browser, Chrome, competes with Apple's Safari and the Internet giant's computer operating system, also called Chrome, and its Android mobile phone operating system also pose competition to Apple products.


http://www.dmxzone.com/downloads/images/apple%20vs%20google_2.jpg

In a move that struck at Apple's core, Google launched a smartphone earlier this year, the Nexus One, as a rival to Apple's popular iPhone.


So, where is the rivalry heading....
 
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1 Fierce Battle For Ad Revenues
2 Fierce Battle or maybe No battle too early to say
3 No Battle
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Fierce Battle For Ad Revenues

idea posted by Neelam Mishra Software Developer, BEA Systems

Mobile advertising is the arena for their latest struggle and Apple's Jobs fired a few jabs at Google as he previewed a new mobile ad platform called "iAd" at an event Thursday to unveil the latest iPhone operating system.

Jobs said Google had "snatched" away AdMob, a mobile ad firm Apple had been seeking to buy last year, and made it clear he thinks the Internet search giant has it all wrong when it comes to mobile advertising.

Google has made its fortune from Web search advertising, placing relevant ads next to search queries, and its purchase of AdMob was a bid to extend its reach into the booming world of mobile devices.
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by Shashi Prakash Mishra, Research Scientist, Mahatma Gandhi Institute of Rural Industrialisation (Govt. of India)  | 04 13 2010 05:27:45 +0000

Yes there is battle and in future it will increase.

1
  
by Sanjeev Yadav, Sr Software engineer, Mind Tree  | 04 12 2010 16:33:59 +0000

Both are coming up with cutting edge technologies and changing the world. Yes there is battle and in future it will increase.

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by Adrian Hoe, Software Developer, AdaStar Informatics  | 04 12 2010 05:31:16 +0000

Mobile Ad on iPhone 4.0 generates more emotion and interactivity than any others. Although the de,o in Apple's preview showed case Nike ad, I am sure Nike will be among the first few to jump into Apple's bandwagon. More big names will follow suit.

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Fierce Battle or maybe No battle too early to say

idea posted by Saud Rehman Senior Embedded Software Engineer
it would be interesting to see how mobile revenue for apple adverts stack up against google's desktop ad revenues
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No Battle

idea posted by jaideep khanduja Head of the Department - QA and Project Management, Confidential

Both have a separate audience.
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