Posted in Community :
Business & Strategy
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Activity:
30 views;
last activity : 02 06 2011 16:35:16 +0000
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Relevance will be the key revenue driver
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roller coaster
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Quality of service like all India roaming free
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Number portability
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Price & Service
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Benefits from Service Providers and High-End Features in Handsets will drive the mobile marketing
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Grass is Not Always Green on the Other Side..
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Customer Satisfaction to be the motto
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Customer Satisfaction to be the motto
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Customer Satisfaction to be the motto
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Customer Satisfaction to be the motto
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Customer Satisfaction to be the motto
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introductive and reliable technology advertisment s with latest and uniquie features
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With advanced trends such as Location-Based Services (LBS), Augmented Reality (AR), Mobile internet, Mobile TV and influence of social media, the success of advertisers and brands will be defined more by “Relevance” than “Reach or Frequency.” In 2011, we will see advertisers combining the demographical, behavioral, geographical and contextual attributes which are unique to a consumer to transform campaign from an 'ad' to a 'personalized brand experience'. Products and services marketing will be customized to cater to individual tastes & preferences. To give an example, an augmented reality listing of restaurants in a particular street will be replaced by ads informing about specific restaurants that serve consumers' favorite cuisine in his/her preferred price range with discount coupons and offers. |
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 01 23 2011 08:39:08 +0000
Your views are acceptable Mr.Namrata.
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Rathin Deb, Freelance Retail Consultant
| 01 21 2011 07:48:26 +0000
It is always the relevance is the key factor in driving the revenue.
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With the introduction mobile portability,There will be a cut throat competition.In this cutting edge technology,the roller coaster will rule the heart and mind of the people.
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Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer
| 01 22 2011 03:51:34 +0000
Almost all hand sets are now having identical features,the add on values remain the only thing to draw the attention of consumers.The companies will therefore have to be open to offer some thing new every day.
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Healthy competition will improve quality, with the launch of scheme of retaining the number with any service provider |
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No supporting Arguments for this idea
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For the first half, number portability will invoke customers...
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Since the price war has already started amongst the various operators - the one with the best plan - both post and prepaid will come up trumps. Wtih number portability becoming a reality, it is all the more easy for the customer to switch loyalties to the better service provider.
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Benefits from Service Providers and High-End Features in Handsets will drive the mobile marketing
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In particular, I consider Mobile handset companies to come forward in a big way to promote and increase their existing market share.
1. the service providers now have to concentrate only on the various "customer service and relationship aspects" for retaining and maintaining a good loyalty base. "Personalization of services" will be another another key to cultivate clients and get referrals with various category of customers as per their parameters. The marketing and advertising In the process of segmenting the customer base, they will concentrate understand the latent needs of customers which have till then not been observed.
2. The mobile handset providers have now to concentrate on best offers through BTL and ATL activites. Multi-brand showroom will be more effective in this scenario.
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Thanks to Mobile No.Portability Namrata Unless they improve their connectivity & service No advertisement & competitive tariff will bring stable business.
Personally I feel that Customer will realize that 'The Grass is Really Not Always Green on the Other Side'.
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it is necesary to keep a watch on what is the interest base of customers
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No supporting Arguments for this idea
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it is necesary to keep a watch on what is the interest base of customers
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No supporting Arguments for this idea
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It is necesary to keep a watch on what is the satisfaction quotient of customers.
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No supporting Arguments for this idea
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It is necesary to keep a watch on what is the satisfaction quotient of customers.
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No supporting Arguments for this idea
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It is necessary to keep a watch on what is the satisfaction quotient of customers.
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No supporting Arguments for this idea
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mobile reliability
unique feature of ur mobile
how long battery backup
all latest features comparative study with other local mobiles
u can write at sivastav_rahul_engg@yahoo.com 2 know further in detail
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No supporting Arguments for this idea
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