What will go into brandbuilding in the future?

The strength of a brand will be chiefly measured by its ability to spread through all levels of consumer´s awareness.  Successful brands are no longer expected to aid in the marketing of a product but rather they are becoming a product in themselves. You see it everywhere nowadays: from tobacco brands rethinking themselves as fashion items to politicians rapidly turning into iconified versions of themselves.

I tell you what I see which does not mean I wholeheartedly support it or even like it.  Apparently the future for brandbuilding is no longer linked to added value or content but to positive perception based on rather flimsy interpretations devoid of any connection to the product itself.  We can is fine but the sentence is not complete; it is open to both positive and negative outcomes. An animal is turned into a cigarette, then a safari jacket and then into an obscure reflection of the individual´s quest for freedom and adventure.

The future, the mind, are empty.  The Brand, however, lives on.

Besides value addition, a top brand has to differentiate itself from other brands in the market.

Brand building is implementing the marketing strategies, so that Consumers find the product they are searching for, at the place they want, at the price they are willing to pay, at the time they want the product called the marketing tactics, mix or 4 p's of marketing.

To implement a brand strategy the above tactics are carefully planned. The problem here in India is ill conceived environment where ill conceived marketing kills the satisfaction level or welfare of the consumer. So a neat marketing tactics is difficult to implement.

Moreover, we have a weak currency policy where by products are priced at levels where one has to segment the market according to wealth levels of each individuals which per se leads to market failure because en-mass we cannot consume a product only through exclusive product projections different levels of consumers are served which is a clear sign of failed markets.

We have no marginal pricing but cost+markup where the income levels of consumers or costs of products are not incorporated in the supply demand function to come up with  proper pricing, only the supply demand function. Supply demand function thus ill conceived can make consumption a drudge and companies cannot make use of full potential.

Product innovation is still a toddler's game in India and products are literally snatched from foreign markets and thrown to the consumers without proper study or research.

Not elaborating any more just pointing out some pit falls of a country conceived in the Marxian socialistic principles the consumers per se has no choice other than live with what we are endowed with. Speaking of brand strategies is a misnoamer unless we create Radner type economies where wealth and utility  maximising agent or the citizen is the norm and policies and environments are created for the same.

Western and developed world is created and each citizen is considered to be a Nuemann-Morgenstien agent where policies help them to maximise their wealth and utility in daily activities.

So talking about brand management in India is like examining teeth in a Chicken.