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Topic : New Pastures For Marketers - 2011
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Marketing & Branding

 
Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   01 13 2011 11:36:14 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Activity:  61 views;  last activity : 01 24 2011 06:27:58 +0000

November last year a 3-minute long video was uploaded on a popular video-sharing site. Within 10 days of the upload, well-over four million people watched Sheila ki Jawaani. The song-and-dance video went on air (online) almost a month before the film it belongs to released in cinemas across the country. But where does Sheila fit in a story on brands and their viral ad campaigns? Well, in a world where Sheila’s carnival of youth stirs millions to click, wait and watch a 180 second video, do brands’ 60-second-videos online even stand a teensy chance? I don't think so.....So, what will make a video go viral??

 
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1 2 3 4
1 Push the boundaries
2 The required content
3 The required content
4 The Infection

Push the boundaries

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

Most successful viral videos didn’t start out as virals. If you want your campaign to go viral you just have to push the boundaries.” be bold and be innovative to make sure that people watch and share that video to all...also the surprise element will add to make the video more viral.

The beauty of a viral video is that it doesn’t matter if the video is made on a shoestring budget and looks amateurish or has high production value and perhaps still looks amateurish, or as spiffy as a blockbuster movie trailer; as long as it is worthy enough to tell your family, friends and strangers even, to ‘check it out’, it will work

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by Sairam. M, System Administrator  | 08 16 2011 18:52:19 +0000

I agree with your views.

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by Rathin Deb, Freelance Retail Consultant  | 01 14 2011 10:15:01 +0000

Though I agree with your point of view Meena but it is more of a luck or by chance it has become so popular. I think everybody try to or say want to their video to become viral but most of them do not succeed.

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by Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 01 13 2011 15:24:01 +0000

it has to be just hit the mind some how i do not think there is specific formula just it should give positive mood elevation vibes ...

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The required content

idea posted by Tanmay Gaur Freelance Software Developer
A video with the required useful content is the key. Two other factors that can play a part are if the video is either very funny or totally weird.
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I support this views.Content is the key for it's popularity.

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The required content

idea posted by Ankit Project Executive, Offshore Ally

video sharing is mostly done if it catches any of your senses by surprise.And ad campaign and a song video are two different genre's and have to looked with differing perceptions. To make a marketing or campaign video popular it should be catchy,in the sense it should appeal to some of your emotions.the video should have content that could reach out to the viewers emotion.

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The Infection

idea posted by Shiuli Mukherji Head Strategy Plan- , Region SEA
Just the Convenience and cost-affectivity of the medium.
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