| Topic : Advertising: How much is too much? |
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Activity:
19 views;
last activity : 07 06 2010 20:18:09 +0000
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Targeting the wrong people
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In my opinion, Target consumer is very important in the realm of marketing. It is everything. When more number of of masses are adverted than the targeted consumers, without a specifics it can create problems. The mixed signal could confuse the masses, and in the end, you could alienate all client bases. This would of course hurt your image, tarnishing it before you even begin a well formed campaign. By providing false information about the product or by assuming they will not know or understand certain aspects of the product you are selling, again creates a wrong impression on your product which in turn again kill your brand. |
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Nice observation and great insight sir. |