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Topic : Advertising: How much is too much?
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What wrong advertising strategies can kill your brand?

Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   02 22 2010 12:34:31 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Alignment(Strategy & Execution)
Keywords : marketing media innovation brand product consumers advertising ideas strategies effect bad wrong kill banned inform persuade remind
Activity:  35 views;  last activity : 03 22 2013 10:39:54 +0000

An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Advertising seeks to inform, persuade, and remind the consumer. With these aims in mind, most businesses follow a general process which ties advertising into the other promotional efforts and overall marketing objectives of the business.

In today's world, nothing can be more important than name recognition when it comes to selling a product. Newcomers to the marketing realm must be especially wise in this area as they attempt appeal to a buying public and instill confidence in their brand. Sadly, 60% of new ventures will fail and that failure will be based on bad advertising strategy. Indeed, many missteps can occur in advertising that could tarnish the name of even a well known company.

So, What wrong advertising strategies can kill your brand?
 
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1 complication in advertisment
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3 Targeting the wrong people
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complication in advertisment

idea posted by Rahul srivastava Area Business Representative, Premium Transmission Ltd
csutomes have very less time to see advertisment so your advertisment should be meaning ful and easly explain what excatly customer should be use with facts and logic
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Targeting the wrong people

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

In my opinion, Target consumer is very important in the realm of marketing. It is everything. When more number of of masses are adverted than the targeted consumers, without a specifics it can create problems. The mixed signal could confuse the masses, and in the end, you could alienate all client bases. This would of course hurt your image, tarnishing it before you even begin a well formed campaign.

By providing false information about the product or by assuming they will not know or understand certain aspects of the product you are selling, again creates a wrong impression on your product which in turn again kill your brand.
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