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Business & Strategy

 
Started by : Malika , Business Analyst, Essar Group Of Companies   12 22 2010 11:55:16 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Activity:  44 views;  last activity : 01 26 2011 04:57:09 +0000

There would be many reasons why marketers or brands will be investing money in customer service, but what according to you is the prime reason for investing in customer service?? Please do share your views on this...

 
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1 2 3 4 5
1 Brand awareness, referrals
2 Brand awareness, referrals
3 Improve Customer Base
4 substainable growth with improvisation of products lifeline
5 Sustaining market atleast./ boosting market value
6 More benefit + Feel satisfaction + result oriented - in time service
7 because we are in the business ONLY for our customers.
8 Idea!!
9 Money

Brand awareness, referrals

idea posted by sunkara rajesh kumar Marketing & Communications, ABC Sports
For me customer service means relationship, long term benefit, word of mouth publicity, brand loyal, and brand endorser
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by Omkar V. Pawaskar, Sr. Quality Assurance Engineer, Alfa Laval India Ltd.  | 01 05 2011 07:50:30 +0000

Considering each company, now a days all are thriving because of one of this aspect. To many it means good customer relationship, bonding & mouth to mouth publicity. But in actual it means value for the money, product satisfaction & loyalty towards the brand.

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by anilreddy , Manager (Online Projects), Venchars Media Communication Pvt Ltd  | 12 28 2010 07:52:32 +0000

Thank you Chandra sekhar... Rajesh I know you are very good in vocabulary, that is why we call you Dic, but you are very poor in understanding what others are trying to communicate."what according to you is the prime reason for investing in customer service??" is the question and you are saying something different. first invest some time to understand the question and then respond. I know why you have started the comment with words "for me customer service means....." it is just because the person who commented before you has done the same thing and you copied that. You became a copy cat and a blind goat, I pity you!!!!!!!!

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by Chandra shekhar, Technical Writer/Quality Assurance, CMMI 3 Software Company, Hyderabad  | 12 28 2010 04:11:52 +0000

Very well said anil, there are many people in toostep who try to put question on top of question or their main intension is to prove others wrong.

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Brand awareness, referrals

idea posted by Malika Business Analyst, Essar Group Of Companies

For me customer service would mean to create more brand awareness and to get more referrals for my brand. That is the prime reason for me to invest in customer service, people will like a product when they are totally aware of it and it would do good if we are able to provide customer service in that regard, also if the customer service, you will also get more and more referrals.

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Improve Customer Base

idea posted by Vivek Kumar Srivastava Competence development Manager-Global Services , NSN
Customer service helps in retaining existing customers and creating new customers by word of mouth.
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substainable growth with improvisation of products lifeline

idea posted by sanjaysinghal propreitor, charmsincorporate
Customer service creates a strategic plan worth its weight for substainable product growth whilst value adding on the products specifications and deliverables. SO, YES!!!........We have to keep not only investing in customer service but also finding novel ideas of creating NEW MEDIUMS of customer service to better our customer reach. I WOULD ALSO LIKE TO TELL RAJESH SUNKARA that he has only defined the subject and not ideated.............So its u who shld be sorry and not be aggressive if someone is correcting you. After 26 years in the business of customer service thru advertising and media....your comment was mundane and school like........Don't get in the debate incase you don't have anything to add. sanjay singhal
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Sustaining market atleast./ boosting market value

idea posted by KALIYAMOORTHY Oil & Gas Area Coordinator, Undisclosed

Many a companies keep Customer service as a minimum requirement of Organization CHART.But, very few, use Customer Service to Sustain the market, particularly, when there is a growing trend in tough competition. Also, wisely they use the information gathered for refining the products further so that, the Market value can be boosted up in the Share-market.

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More benefit + Feel satisfaction + result oriented - in time service

idea posted by Virag Shah Confidential
More benefit + Give best solution + in time service + result oriented service = Customer satisfaction & service
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because we are in the business ONLY for our customers.

idea posted by geetanjali Freelancer, Equity Research/Analytics
we are in business to trade, be it knowledge, skill or product. We as businessmen are here to sell, sell to whom ?, to buyers , our customers obeviously, . then understanding our customers, their queries, worries and requirements ( in terms of our products), is customer service, which is the only way to progress in any business. Take care of your customers and balance sheet will rock.
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idea posted by sakina chandra Legal Services - Operations, Bodhi Global (LPO)
Feedback are a source of geat idea generators, customer service helps in tose, customers compare the market quiet well and they tend to give you a tip.
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idea posted by Dhiraj Himani Android developer, B24esolutions
Company's Have enough money
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