Build your professional network on facebook via our app Go to app
 
<< Prev  24 of 24 in Topic 
Topic : Social media marketing
  Rate : 
 
Started by : Avik Bhattacharya, Project Lead, LM Ericsson   11 29 2008 06:25:56 +0000
Industry : Communications and NetworkingFunctional Area : Web 2.0 +(Technology)
Activity:  70 views;  last activity : 07 06 2010 20:18:09 +0000

What according to you is social media marketing.

 
 Refer 101
Share
 
 
  Rate : 
 
 
 
 
  4 1 0 0
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4
1 Direct & Indirect Engagement
2 Opportunity to Advertise
3 Online Technologies and Practices
4 Targeting specific group

Direct & Indirect Engagement

idea posted by Kush Srivastava Project Lead, Cisco Systems
It includes Direct Engagement (e.g. blogging, commenting, participation in forums) and Indirect Engagement (e.g. blogger relations programs and blog seeding).
4
1
  

Social media marketingĀ is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks. Two important aspects will be (1) Social media optimization which refers to on-page tactics through which a webmaster can improve a website for the age of social media and (2) is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues.

3
  
by Viktor Stephen, COO, I Entrepreneur  | 02 12 2009 06:12:52 +0000

Engagement goes much beyong blogging. Social media marketing seeks to influence social behaviour not to benifit the marketer, but to benifit the target audience and the society in general. Like commercial marketing, the primary focus is on the customer -- on learning what people want and need rather than trying to persuade them to buy what we happen to be producing.

Add your argument:

Opportunity to Advertise

idea posted by Sonal Singh Project Manager, Nortel Networks
Social networking (linkedin, facebook) offers brands the un-welcome opportunity to advertise where people are interacting with friends.
1
No supporting Arguments for this idea
Add your argument:

Online Technologies and Practices

idea posted by Avik Bhattacharya Project Lead, LM Ericsson
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media has taken many different forms, including text, images, audio, and video. These websites typically use technologies such as blogs, message boards, podcast, wikis, and blogs to allow Internet users to interact.
0
No supporting Arguments for this idea
Add your argument:

Targeting specific group

idea posted by Deepa Sawant Project Manager, Motorola

For me social media marketing is targeting segmented group, it can be a group of people belonging to a certain community who are interested in the product or services related the community.

0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "When you hear the term "Social Media Marketing", what does it mean to you?" ? Click here to add a new idea...

Found the idea contest "When you hear the term "Social Media Marketing", what does it mean to you?"  interesting ?  Click here to refer to your connections and communities
Leading Recruitment Firm
Leading recruitment firm
Viewers also viewed
As we know, era of postal mails was engulfed by emails. In marketing perspective now the combat...
 
435 referals 15 arguments, 795 views
People today who are hooked on to these social networking sites are teenagers andĀ  youngsters...
 
298 referals 23 votes, 857 views
Yes vs No
 
0 referals 5 arguments, 173 views
more...  
Recent Knowledge (3)
When we are watching news channels or any other channel or reading news papers you bump upon...
 
2022 referals 11 votes, 200 views
we all know the perils of talking on cell phones while driving. besides being hazourdous to...
 
290 referals 2 votes, 36 views
 
202 referals 3 votes, 125 views
more...  
More From Author
Firstly.....It was shocking for me that harbhajan got the award in the first place after his controversies with sreesanth as well as in australia with symonds. The boxers who won awards at the olympics should have got it instead. They cannot find time...
Guys comon, still there a number of issues arise in considering hacking from the educator perspective also. First, we also need to consider the fact that the public perception of hackers is mixed, and that "hacking" and "being considered a hacker" can...
If we look to the extreme, it should be taken into consideration that almost 60% of population of India uses baseline phones as BSNL and if the govt. goes against the Union decision there could be a therat to the govt. and that would really matter.
more...