| Topic : Indian brands vs. Global Brands |
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Marketing & Branding
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Activity:
72 views;
last activity : 07 06 2010 20:18:09 +0000
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Use our Film industry
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local potential is big,,,,,
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India need to have a proper resources to go global ..
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indian brand
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slow and steady , wipro ,Infosys, TATA ,
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Our films and its mascots are gaining big grounds abroad. They can be effectively used across the globe to forward our local brands and its communication to position the brand for usage and visibility. We can leverage the popularity of our icons and gain significant grounds in getting attention to our brnads! |
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I guess India as such is a very big consumer market, so for it reminds the issue, when locally you are aiming and targeting more than globally, so in this regard, you just do not have resources or even incentives to go global, however, it also depends on the uniqueness if the proposition, In this way, many developed countries are really keen on Indian cuisines, for instance, but this is a brand in itself, so maybe retail brands are not globally positioned, but India and the mystery behind it with its food is all about branding.
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Global potential is HUGE... and it all derives from the mother brand which is India. How can one forget timeless, iconic brands/ideas (wherein no brand manager has spent even a single rupee) like Yoga, Ganga, Spirituality, Kamasutra, Basmati, Neem, Kumbh Mela.......it's difficult to say when a product or an event becomes a brand... and so on.
The list is for you to complete.
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I believe its not the right time for an Indian company to explore the potential of global market because at first these Indian companies need to leverage and capture opportunities created within Indian economy. Once this huge opportunity created by burgeoning middle income group backed by increasing level of disposable income is fulfilled, then only it makes sense to enter global arena. That's why branding exercise is restricted to Indian boundaries only.
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India as such is a big consumer market, maybe retail brands are not globally positioned. I think India should change of voice in retail .it will be suitable of consumers. |
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In My opinion its a learning time for Indian organisations which will help them in creating solid information base to face competition from other global players. Though a few brands have started making their presence felt significantly in their respective sectors, eg. Infosys, WIPRO in IT sectors, but a lot more is required to be done in other sectors. Had the survey been done on specific sectors, many Indian organisations would have been there in study outcomes specifically in IT and petrochemicals. I am sure the day is not far away when Indian companies will make other global organisations a run for their money |
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