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Topic : How brands can tap Indian consumers?
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Started by : Akhilesh Majumdar, Logistics Manager, Tesco   12 01 2009 11:14:51 +0000
Industry : Consumer DurablesFunctional Area : Business Policy(Strategy & Execution)
Activity:  136 views;  last activity : 06 24 2011 16:46:25 +0000

Referring to Sudhansu Jena's creation of idea contest on 'which brands are on top of your minds?' - http://toostep.com/idea/which-brands-are-on-top-of-your-mind-and-why

I created this to know about brand attachment where people consume brand / product in everyday life.

Many brands come across your daily life. There are also brands that you are more loyal to. So which brand do you consume more in your everyday life?

 
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  2 2 1 1 1
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Yamaha
2 JOCKEY
3 Nokia
4 Tata Salt
5 Old Monk Rum XXX
6 Hi this is md viqar ,the most is amul
7 Marlboro
8 Titan
9 Dove moisturising cream
10 Amul
idea posted by Muhammed jabir rifai Graduate in Mechanical Engineering
I constantly drive almost 70kms everyday in my own Yamaha.
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:)

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by Sama Asif, BD Manager, infonet softech  | 06 25 2011 05:36:17 +0000

spoken like a true engineer.

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idea posted by ujjval jain Retail, Retail

'The next best thing to naked.'

2
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idea posted by Phani Dasam, PMP Senior Engineer, Anite Telecoms Ltd

Everyday I use Nokia mobile phone to keep in touch with my loved ones.

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by Mohan Murari, Manager-Property Sales  | 06 21 2011 07:13:34 +0000

Nokia, connecting people, one of the best and most successful brand in India.

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Tata Salt

idea posted by Vipin Bhasin Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.
Although we are using many brands on daily basis but i think TATA SALT is one which is used by almost all.
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ya , i am agree with vipin we use different brands of salt ..where tata is a big brand for salt market ,where as nokia,yamaha,Marlboro..etc are consumed by not all age group consumers ,so in respect to these product tata salt is much frequently consumed in daily life than other....

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Old Monk Rum XXX

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

The Old Monk always beckons me to bring him home.. That is a wise idea isnt it?? :))

1
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Hi this is md viqar ,the most is amul

idea posted by mdviquar Retail Store Manager, shbhiksha

 I would like to go for amul because every day in berak fast we consume its the best of all food,and at home i find one or the other product of amul in my refrigrator.

 

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Marlboro

idea posted by Ardhendu Pal Upgrading Knowledge Base, Researching in Computer Software/Hardware
Well I need it every fifteen minutes and it runs for ten minutes then in a total I spend around 200 minutes with it which means a time of 3 hours 20 minutes which means in a week 23 hours 20 minutes whoops!........... really my best friend indeed.
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idea posted by Akhilesh Majumdar Logistics Manager, Tesco

It keeps me always early to office. Produces right time always and never had any service complaints since it has been bought. I totally rely on the product.

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Dove moisturising cream

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

I regularly use Dove moisturiser to keep my skin smooth and silky. It also helps in bouncing of sunrays and maintains its texture.

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idea posted by Sudeep Tarafdar Senior Consultant, IBM

I always have some or the other Amul products, may be as butter, cheese or as a drink. It has become a major routine for me to have atleast one Amul product in the morning or evening. I think am being loyal to it.

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