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Topic : New Consumer Marketing
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Started by : Jayant Vishnu, Art Director/Sr Art Director, Creative   06 20 2009 06:04:05 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  589 views;  last activity : 03 28 2011 18:10:30 +0000

Most of the products sold are dependant on customer loyalty to the brand. Customers don't just choose to be loyal to any particular brand. It comes with a price. The price factor here is “Trust”. Which brand do we trust the most? Which brand according to you is the most trusted brand??

Share your end of the bargain to support your voted brand.

 
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  13 8 5 2 2
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Nokia
2 Tata
3 Colgate
4 Larsen & Toubro Ltd
5 "MADE IN INDIA" hopefully after five years
6 State Bank of India
7 Microsoft
8 Reliance Group (Mukesh & Anil 's group of company)
9 Sony
10 TATA
11 TATA
12 Cadburys India
13 Intel (Inside)
14 BOSCH India (Formerly MICO)
15 Parle G
16 In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset.
17 Johnson & Johnson Baby Products
18 Johnson & johnson
19 tata
20 NESTLE INDIA LIMITED
21 Hero Honda
22 Dettol
23 Maruti Suzuki
24 Nokia is the Best.
25 SUPPORTED NOKIA
26 Google - Free Brand - Unvalueable
27 i have more confidence in nokia products
28 The most trusted Brand .. even requires Ads ... why ?
29 Tata
idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

Nokia, in my opinion, has won a lot of hearts in India. Since they focus purely on one product, they are able to dedicate their time and effort in bringing the best to it's customers. Especially in India, where there is so much diversity in terms of individuals; income, Nokia is able to provide cell phones to satisfy individuals of the highest positions as well as those who are financially weak. Nowadays, almost every Indian that we see everyday carries a cell phone. And if we look closely, we won't fail to notice that it is a Nokia Phone.

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Ya I guess if you talk about India, Nokia has bigger marke5t than TATA. What I observed is the technology used in Nokia cell phones is very user friendly means simple to use for even an uneducated  people. The cost factor, quality factor are also there.

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by Suryakumar Sharma, Consultant  | 01 25 2010 15:16:47 +0000

Nokia it is

Because not only does it have handsets for different segments of the society, its in the forefront of up gradation and has been seen as a company that is moving / changing with times - its offerings match up to the changing profile of each target audience.Hence Nokia is market leader not only in physical sales term but also its a leader in the mind space (when it comes to mobile telephony)

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by varsha , Head/VP/GM-Quality, frac  | 08 29 2009 17:21:00 +0000

its only nokia...nokia and nokia when u ask me about cellphone brand.

thanks

Add your argument:

idea posted by Shyam Dikshit Partner/Principal/VP, VAWE Solutions

When we talk of brand I clearly see TATA as most trusted brand. It is multi product, multi service yet wherever they have entered in to they deliver good quality. You take mobile, trucks, chemicals, dish TV, housing, etc. any thing. They may not be cheapest but they deliver what they commit. Other brands come and go but TATA remains steadily unaffected.

 

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by ujjval jain, Retail, Retail  | 03 28 2011 22:33:53 +0000

,,,,

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by Arunangshu Choudhury, Agent, L.I.C  | 12 06 2009 16:47:03 +0000

Being an Indian at heart and having seen their reliability trustworthiness and value for money I would vote for TATA over any M.N.C any day !

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by Mohan Murari, Marketing Manager, Confidential  | 07 30 2009 11:04:20 +0000

Tata is a window into the rise of India. While that rise is often traced to free-market reforms that began in the early ’90s, Tata executives emphasize that even now, the company grows despite obstacles thrown up by red tape and special interests. Unlike China’s boom, which was orchestrated by the state, India’s is primarily the story of an enterprising private sector. Often seen in the United States as an outsourcing economy that threatens to siphon off service jobs, India’s wider potential is mirrored in the range of Tata’s ambitions—from airline, luxury hotels and jewelry to a planned “Lakhtakia car”, Nano. The Tatas have always preferred the low-key, heads-down approach. The results, which admittedly took time to arrive, speak for themselves. All companies do business for profit but if we talk about ‘Corporate Social Responsibility’ I believe it would be difficult to compare Tata or Godrej with any other companies of India.  So in my view TATA is the most trusted brand.

Add your argument:

Colgate

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I also support colgate cause there are many toothpaste brands that have come in and gone out of the market but still colgate has been able to survive because of the quality and because of the trust it has created in the minds of the customers.

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yes of course its Colgate, its existence from ages. seen the product form generation after generation.,  Of all on a very lighter note, a Smile with a sparkling tooth is a must to win the world.

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Yes. Colgate has been a very good brand. I've been using colgate toothpaste from my childhood day.. I've changed brands at times but have constantly come back to colgate..

Add your argument:

Larsen & Toubro Ltd

idea posted by Vivek Singh Project Manager, L&T

....and why not...

2
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"MADE IN INDIA" hopefully after five years

idea posted by P. Abraham Paul MD FCOMNET

I strongly believe that India has great potential to become a brand name by iself "MADE IN INDIA" will add trust to any product.  To reach there need to be great change in Indian manufacturers outlook about quality.

Let us hope we can reinvent the erstwhile slogan "BELIEVE IN THE BEST" will become a common prefix / suffix with "MADE IN INDIA' for every product we make.

 

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by Vishal Goel, BDM, Anand Gems and Jewellers  | 10 04 2009 14:48:43 +0000

Thats gr8... India is

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I strongly support this idea as its a real fact that all Indian origin products has got brand name only ...Very less of them manufacture their own.So,Indian is always best.

Add your argument:

State Bank of India

idea posted by Anil Koul Deputy Manager - Human Resources
In the banking sector
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Microsoft

idea posted by Kishore Mishra Freelancer, Recruitment Agency

Whole World Trust & Use This Brand Blindly............

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I agree every one knows & use not only in India but also across the globe.

Add your argument:

Reliance Group (Mukesh & Anil 's group of company)

idea posted by Mihir Jhaveri, PMP, CSCM Senior Manager/Pre Sales & Solution Lead/SCM/Strategy, Bristlecone India

From my view , this is the company which has created a tremendous brand value for the shareholder and also to India, by building the largest refinary green field project in the world in short possible time. The group has a unique brand image, they think big and go for maximun and execute to the plan.

They are know for there project execution and minute planning.

 

The other group which comes to one's mind is Tata Group.

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Both mukesh s and anil s business s are the most trusted. One best example is when reliance power pulled the sensex from 15000 to 19000 last time. They are just not trusted but powerful too.

Also we have other major brands in various categories such as

Automobile: Maruti and Hero honda.

FMCG : HUL, Nestle

Electronics : Sony , Whirlpool

Electricals : HAVELLS

Sporting : Reebok , addidas , Nike

Engineering : L&T

IT: IBM

Healthcare : Appolo

Banking : ICICI

1
  

Yes Mihir Reliance they not only made money for themselves they also created it for others, so what they did was phenomenol and With Reliance having hold on most of the businesses in India is name to reckon with other than that then comes the TATA which is also doing great service.

Add your argument:

idea posted by DEVRANJAN DASH Zonal Marketing Manager, ICICI Bank

I think we have forgotten the category of White Goods and apart from the FMCG sector it is this category where a customer is more discerning and choosy.

The reason is there a lot of players in sector and every customer does a through research before putting his/her money on buying a product in this category.

Here where Sony scores far above the other Brands because " Its a Sony"

Lets also not be mistaken that Price is the only detrminant of the Brand Value, in fact Price has little or no role in determining the value of Brand.

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by ujjval jain, Retail, Retail  | 12 06 2009 17:12:18 +0000

MAKE.BELIEVE

Add your argument:

idea posted by Nilabja Chanda Assistant sales manager, Bajaj Allianz

I think the most trusted brand for me is TATA.

from morning to night we can see how TATA is a part of our life be it salt , be it car ,be it cloth

you name it you will find TATA. So many people choosing TATA as a brand

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by s.baalu , Consultant, XYZ LTD  | 06 02 2010 13:40:07 +0000

AS FAR BRAND IS CONCERNED IT IS THE UMBRELLA BRAND TATA HAVING ITS PRESENCE AND MARKET LEADERSHIP FELT IN IRON&STEEL.TEXTILES,CONSUMER PRODUCTS,CHEMICALS,AUTOMOBILES,TELECOM,TEA,HOTELS,HOUSING,PRESS AND PIONEERS IN AIRWAYS.UNLIKE MOST OTHER BRANDS CONFINING THEMSELVES TO A SINGLE PRODUCT CATEGORY.

Add your argument:

idea posted by Naushad H.L. Creative Director, MAD COMMUNICATION

Trust is a word, which comes with time... when u see the word, just the word TATA, 100 + years of existence flashes in ur mind and relaxes U.

A Brand which has survived time, economy, changes in stlye, demand, usage, expectations, pricing... and is still going strong has to be the most trusted Brand in India.

TATA is a Brand which has given growth to India and has grown with India. Taken it to international standards and even today is a topic of discussion ( Nano ).

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by Shyam Dikshit, Partner/Principal/VP, VAWE Solutions  | 07 07 2009 12:44:41 +0000

Why TATA and Tata is counted as different brands?

Add your argument:

Cadburys India

idea posted by BEENA AGARWAL Head/VP/GM-Corporate Planning/Strategy, ANADI HI TECH AGRO PVT LTD

Cadburys India is the most trusted brand in food item which never fails in quality .Keeps prices to reach of the people.The brand is competable with whole world in chocolate market.No world company can stand with it regarding its quality.

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There was a time when there were trust issues with cadburys. People had stopped eating chocolates because of it. But now they are back in business. I think the Kudos must go to our bollywood legend Amitabh Bachchan for it. He is definitely making the most of his comeback isn't he?

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by Shyam Dikshit, Partner/Principal/VP, VAWE Solutions  | 06 20 2009 07:01:38 +0000

Yes I love Cadburys chocklets.

 

Add your argument:

Intel (Inside)

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

Thats my most trusted brand! Everything we do nowadays is on the laptop or on desktops and I wouldnt trust anybody more than an Intel processor!! :))

Thanks Jayantji for referring this ideation to me! ;)

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by SR Sham Sunder, CEO/MD/Director Technoaid  | 06 23 2009 08:50:09 +0000

I would have supported TATA but after Nandigram, I am not sure about their value system.  Different State Governments offerred them land almost free.  Their audacity came to the fore when they demanded relocation charges from state government.  On the one hand, we had Nandigram people being killed and without remorse, they were negotiating to receive tax payers' money for relocation charges??

I have made this statement based on news paper reports.  If any one has actual information which is contrary to the above, please correct me.

My next choice is Intel

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BOSCH India (Formerly MICO)

idea posted by jairaj shyam prasad Production Manager, BOSCH Ltd

Being associated with BOSCH Ltd ( formerly MICO Ltd ) since 19 years, i think this is most trusted brand of all automobile manufacturing products which is operating in India since 1952.today there is numerour range of products regarding automobiles that has brand name BOSCH and almost all vehicles do carry one or other products as its Original Equipment.to name a few MICO SPARK PLUGS/ GLOW PLUGS/ FIE's/ filters/ governers/starters etc.,

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Parle G

idea posted by Japan Shah H.O.D, Oxford School of Management

I believe that Parle G  is the most trusted brand. Whenever we think about biscuits the first thing which comes in mind is Parle G. The brand is one of the oldest and has still sustained, be it the urban market or rural, children or adult.

The brand has a good sale be it a small kirana store or a mall.. Still going strong... and many years to go...

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In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset.

idea posted by Anjali Kain MBA/PGDM student, Institute of technology and management, Aligarh, UP
In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset either it is because of its durability, user friendly technology or because of its reasonable cost.As far Tata is concerned it has most satisfied employees in its different firms.If we are talking about handset than Nokia comes first and for other things Tata is being preferred and trusted by Indians
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Johnson & Johnson Baby Products

idea posted by Dinesh Raghav Pre-Press Executive, Eli Research

Our grand parents used it, our parents used it and now we are using it for our kids. I think it is really a solid brand we ever came across. Hope you all will also agree.

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Johnson & johnson

idea posted by Mani Sinha PG Diploma student, Indian Institute Of Mass Communication (IIMC), New Delhi

If a new mother has no second thoughts before buying johnson & johnson for her precious kid, one can understand the amount of trust she places in the brand. It has been there for so long and no one has ever raised a question on the forlorn trust. So my vote goes to Johnson & Johnson.

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idea posted by biswajeet khuntia MBA/PGDM student, siva sivani institute of management

its very difficult to compare brands of different domains,..Still Tata is the most trusted brand of India.not only in terms of CSR but also in terms of customer satisfaction Tata is the no 1 brand of India.

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NESTLE INDIA LIMITED

idea posted by kasturirangan.r INSURANCE ADVISOR, Life Insurance Corporation Of India

I THINK NESTLE IS THE MOST TRUSTED BRAND BECAUSE OF THE REACH TO EVERY NOOK AND CORNER OF INDIA,THROUGH THEIR PRODUCTS  CHOCOLATES,NOODLES ETC.

A STAMP OF QUALITY AND THE TRUST IMPOSED BY THE STAKE HOLDERS.

N.B IN SERVICES IT IS LIFE INSURANCE CORPORATION OF INDIA,WHICH IS WORLD'S NUMBER ONE INSURERS IN TERMS OF POLICY HOLDERS.

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Hero Honda

idea posted by Yogendra Singh Chauhan Civil Engineer-Highway Roadway, AECOM

Fill it...........Shut it.........Forget it...........

Desh ki dhadkan........

0
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idea posted by Dhiraj Wohra Dy. Manager, Centum Learning Ltd

Try to remember those days when our mothers used this product as antiseptic in almost everything....

0
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Maruti Suzuki

idea posted by Jay Makwana Media Development Manager, Times of Oman

Yes...despite so much of competition from International brands Maruti Suzuki still remains prefered brand of car for its value, extensive service network and reliability...

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I agree.. Low maintenance. Minimum complaints. Great car. It's a total value for money.

Add your argument:

Nokia is the Best.

idea posted by Thyagarajan Microbiologist, Orchid Chem & Pharma

According to me,Nokia is the best one among Mobile phone producers.Based on quality ,really it is best & good one.It is very easy to use & having various features ,it accepts various softwares without any difficult.The main thing is proper response from president of Nokia (Finland).In 2007,I bought a N73m mobile, within 3 months software problem came & I given for free servicing in Nokia service center.I send that copy to President in finland regarding your manufacturing defect.On the same day, I got a reply, If u got the same problem again, just mail me, I will take care.

In India most of the people are using Nokia  because it's an Friendly user.

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SUPPORTED NOKIA

idea posted by Vivek Tiwari Sales Executive/Officer, Berger paints India Limited
AS FOR AS ME IS CONCERN NOKIA IS WORLD BRAND, IF WE TALK ABOUT MOBILE FIRST COME NOKIA.
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Google - Free Brand - Unvalueable

idea posted by Jyoti CHETANI Freelancer, Equity Research/Analytics

There are lot of brands for different segments jewels to pharmacy. Different company play different segment branding. I agree all over here. Best felt J & J people really trust.

Apart from these people blankly trust ITC- Wills/Classic, Kingfisher/UB/W&M/BAT/Chivas Regel/Jhony Walker/Apple/MS etc. etc.

When we perticular about priceless trust, Our screen opens and ends up with Google search engine every day.

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i have more confidence in nokia products

idea posted by Tabreiz khan Associate/Senior Associate, Bajaj Allianz
it customers worth produts
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The most trusted Brand .. even requires Ads ... why ?

idea posted by ASOKE KUSARI Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India

There are International agencies who publish annually such a list of Brands - popularity/ trusted/ most valuble etc from No 1 to say No 100.

One such name is Forbes list and we tend to accept their rankings.

Question is : why the most trusted Brands require advertisement ? Suppose some a brand stops Ads ... what will be their position ?

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idea posted by Moparthi Sai Ramya Sree Software Developer, Virtusa (India)
the sort of trust they created in the people and the quality tells this fact
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