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Started by : Malika , Business Analyst, Essar Group Of Companies   12 13 2010 06:39:33 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  93 views;  last activity : 03 28 2011 17:15:16 +0000

It’s about engaging with your customers, and being able to make the brand relatable, given a certain apt situation. So which is that best apt situation where you really want to engage your customers and where you will make the brand relatable??

 
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1 2 3 4 5
1 When they are reading a news paper
2 how to share your product or service with your customer
3 There is a similar post on too step the best advt. medium : television
4 when they are travelling in a public transport
5 by sharing product wid consumer unknowingly!
6 Social Media
7 Expositions & Exhibitions
8 SALES AFTER SERVICE
9 When they use it
10 Quality and After Sales Service
11 Social Media
12 sampling a product consumer goods and better service for electronic goods
13 what a question madam ji
14 Hi,Guys even I agree with u all.Total Media play a key roll in Advt for the company's like as Nitin and Milika said Television a
15 First free and then discount factor
16 Rahul Mishra Supported idea "When they are reading a news paper"
17 Rahul Mishra

When they are reading a news paper

idea posted by Malika Business Analyst, Essar Group Of Companies

I think still the news paper holds forte for marketing people out there, and they know exactly the daily dose of news papers for people. People won't leave their house without reading their newspapers. And products are placed according to the news and occasions perfectly and that is the apt situation to engage a consumer with a brand.

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Correct idea suggested by you , Malika.

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First of all we need to understand what type of products we have to sale. Secondly who and where our customers.And third what is right way to make brand awareness among them.And without product awareness you cant make reliable customer for your product. For Example when Maggie launch in India then launcher had Choose School for brand awareness, they had provided free sample to School children's because they know children will must taste this product and when Maggie cook by their mothers they also know.When Maggie reached targeted customers home then they start adv. in News papers because those days News paper are great media sources for more awareness. So Now these days news paper cannot create or make people reliable customers. This is only part of brand awareness and also in limited area.

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I think brand promotion is all about creating the awareness of you brand and promoting benefits by understanding the individual needs with respect to there social environment. Its and always beneficial to advertise brand in news papers. Wht I feel is the brand promotion and advertisements should be according the to social and economical scenario.

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how to share your product or service with your customer

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If you are launching a new product provide the samples to the existing customers! Also we should have a data base of our customer including there time to time feedback but still depends on Industry as per much operation cost included!

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If you are launching a new product provide the samples to the existing customers! Also we should have a data base of our customer including there time to time feedback but still depends on Industry as per much operation cost included!

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If you are launching a new product provide the samples to the existing customers! Also we should have a data base of our customer including there time to time feedback but still depends on Industry as per much operation cost included!

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There is a similar post on too step the best advt. medium : television

idea posted by Nitin Mehra Software Developer, ROBOMAN MICROSYSTEMS

television is the best medium till now for advt.

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yes television is the most watched medium.

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Good option & good observation.

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when they are travelling in a public transport

idea posted by Omkar Nandi Business Analyst Merchandise planning TARGET
Buses, metro or local trains..people often have nothin to do when they are travelling but to look here and there
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by sharing product wid consumer unknowingly!

idea posted by Ravi Ranjan MBA/PGDM, ICFAI Business School,Kolkata
...nd den making them realise the product!
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Social Media

idea posted by Mayank Dubey Product/Brand Manager, Kennis Group
From The word Engaged what I understand is 2 way communication... and that can be done only when you receive feed back from them on particular services/product/brand/4Ps This is possible through Social media yo can get their feedback/participation in creating the brand value for you...
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Expositions & Exhibitions

idea posted by S. Muralidharan Executive Director, Knowledge Foundation & Campus Around the Corner
Road shows, Expositions and Exhibitions are the apt best situation to engage customers with a brand!
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by S. Jayaraman, Freelancer, FMCG/Foods/Beverage  | 01 16 2011 17:30:26 +0000

Murali its good . But how fare u do go with these projects, since they are localized , time consuming , cost ridden and more importantly belong to a certain section of the society alone . The best theme to introduced a new brand is through direct selling door to door . For example Narasus Coffee has introduced Instant Coffee whose quality is at par with Nescafe and Bru but how many people know about it and even having known tried it . Try it today and if ur convinced join me in marketing the same , after all this is a small service we can render to our nation . Jai Hind.

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SALES AFTER SERVICE

idea posted by Paul Sureshkumar Manager, Selvan Marketing
Apt solution is "follow up" ie.Sales after service is the best to engage a customer in a particular brand.
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When they use it

idea posted by Nilesh Pawar Legal & Secretarial, Valencia Professional & Management Services LLP
Give the best product at best price. Give sense of complete satisfaction to consumers so they will stick to your products and will do your advertising.
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Quality and After Sales Service

idea posted by Mahesh Girijan Recruitment Operations, -----
News paper can be a very good media to create awareness among the consumers about the existence of the brand. But, when it comes to engagement, the consumers should be really delighted with the kind of quality and service of the brand. For this quality, and after sales service are equally important. Basically each consumer should feel that they are treated with great importance.
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Social Media

idea posted by Parul Chaturvedi Manager-Business Development & Client Servicing, Pinnacle Technology
In today's global arena I think Social Media is the best way to engage the customers with a brand as it is more focused towards the STP strategy and it is the best form of participation rather than interruption.
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sampling a product consumer goods and better service for electronic goods

idea posted by Davies francis Analyst, self
no argument
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what a question madam ji

idea posted by sharad kacker Freelancer, Equity Research/Analytics
just go both as appriciate for their desion to choose this products and get feed back in between sales after service at his reach.
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Hi,Guys even I agree with u all.Total Media play a key roll in Advt for the company's like as Nitin and Milika said Television a

idea posted by Shiv Keshav Senior Sales Executive, Page Point INDIA Services Pvt Ltd
Hi,Guys even I agree with u all.Total Media play a key roll in Advt for the company's like as Nitin and Milika said Television and News Paper,Radio's and even Social Sites and many more also.
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First free and then discount factor

idea posted by pradhnya meshram Sales Executive/Officer, Tata Communications Ltd
Atleast in India always believe in for the free launch first and then engage the consumer by being loyal and giving them discount factor.
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Rahul Mishra Supported idea "When they are reading a news paper"

idea posted by Rahul Mishra Markting Excuitive, k sera sera intertement
good evening Mr. jayaraman according to me u product is good product and costumer also awers your product is branded product,u sales in product dor to dor .
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Rahul Mishra

idea posted by Rahul Mishra Markting Excuitive, k sera sera intertement
s.jayaraman ,ok and second idea is a you are making question in u product and fulfill the costumer.u know costumer need.
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