Which is the most admired marketer in india?

one has to go through hul products atleast once a day. This itself is a very big adverticement.

Effective marketing for such a broad range of products is never an easy task... and even thougher thing s to maintain brand equity.. But the most appreciable thing out of all the saperate marketing for different brands is : promoting Brand name "UNILEVER" was also never underestimated.. people actually started cheking for parent group for FMCG. and in recent trent ITC is also folowing it nicely..

when it comes to ,whether premium (dove,lakme,etc) or mid level brands(wheel,lux,etc) HUL is most recognised and accepted among users .constant change in product profile have facilitated the brand image and helped them to create  loyalty in existing consumers.it very much  deserve to be called as MESSIAH OF MASS PRODUCTION.

i m in the support of vodafone as u cn easily judge its effectiveness without having any star for endorsing the product. and the ad of vodafone are jus superb and one can recall it for long time as well as the network performance is touching the new hieghts too.

in my opinion its ads r easy 2 recall. no1 forgets the funny tang of zoozoo. easy to recalll n easy presentation makes us admire the brand in the area of mktg. The plans are easy 2 understand.

Mak i hv jus checked in to my office, i will get in touch wth u/ as far as other sites are concerned I am not a member/ do send me ur id/ I find most of the topics posted on too-step vry childlike.

Srry- India mein 8 saal- saboon aur tel bechaan hoon/ ab bacheen log branding ka baat karte haie/ in ko yeh bhi pata nahin ki Marketing kya hain aur sales kya hain. 

MBA ( yankee genext).

send me ur id.

Ranjit call me Makarand :)

I am not at all hurt. Its just that your comment came right out of the blue and I have been at buggers ends trying to decipher it. The only way I have taken it is as a compliment. And now after your comment here, I am your contact in India for anything you would need!!

Cheers Friend,

p.s I was going thru the Stolichnaya website when I read your comment (hic) :D

Mr. Makrand

I truely admire ur thoughts/ In India professional networking is still in a very nascent stage/ so dont take my comments on a personal level/ since ur frm Witzcraft/ an event mgmnt. group/ i thought u will take my comments on a humorous note/ my deep apologies if i hv hurt ur sentiments.

Since rght now i am in UK(Clayton) do send me ur e-mail ID/or else u cn contact me on ranjeetsanyal@yahoo.com.

Eureka 

Bye

ur buddy

Thanks Ranjeet for supporting arguments for ITC. I knew the question will come about my bias.

I am just two years old in ITC, and in the last two years I was impressed by the strategic brand building strengths of ITC. I agree that ITC's brands may not be as famous as HUL.

There are couple of reason for my choosing ITC.

1. The brand building is across vastly different sectors unlike HUL or Vodafone. Apart from building brand in FMCG, ITC was successful in establishing its brand in Hotels to Stationery to Lifestyle products to Foods to Confectionery!!! I did not include the famous and almost monopoly cigarette brands agianst tough competition with international majors.

2. Contrary to any companies mentioned in the debate, ITC was successful in building its CSRinitiatives!! Who can deny the brand of e-choupal as one of the biggest rural development initiatives? ITC is the only Indian company of its size at the global level to brand itself for its triple bottonline approach (carbon positive, water postive and solid waste recycling positive) of sustainability.

Sarath dont u think u are bit biased with your employer, agreed the talent pool of ITC is enviable but on strtegic point of view, ITC did not have any other option but to diversify considering the decline in Tobacco sales through out the world.

What I admire about ITC is that it played with its strngth, and leveraged its distribution might to get in to categories where it had a strong foot hold.

Desh ki Dhadkan Ever improving quality, standardisation, Good service, consistant upgradation.

i thank priyadarshini fr following home grown brand like navratan oil, as i was the brand manager of this brand in 2000, the entire cool oil category was in decline in vol/value terms and so at tht point of time the category itself needed a big image makeover for the following misconceptions the category had:

1. Cheap/sticky oil on the contrary cool oils are the costliest/ml compared to light hair oil/coconut oil.

2. Harsh fragrence/ the fragrence used is minimal compared to other oils like coconut, but yes their was strong connotation of camphor, which is used extensively in all cool consumer products, even Head & Shoulder shampoo uses it. Just for your information camphor if used in high proportion is carcenogenic.

3. Yes, celebrity endorsement is always risky b'coz the brand is overshadowed by the celebrity, but if used in short burst it can be benefecial.

Cadbury any day as the ads that they make are simply unforgettable!!

Cadburry!!!!