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Topic : Smart Ads - Ads that think!!
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Started by : Purvi Ghosh, Marketing analyst, Percept Advertising   07 10 2010 06:32:23 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Activity:  204 views;  last activity : 08 17 2010 12:07:05 +0000

The Indian TV commercials.

I find them very very creative. Some of the best advertisements in recent years have been from Pepsi and Coke. The rivalry between these two soft drink giants in India has bought out the best of creativity in their TV commercials.

The Indian TV advertisement market size is estimated to touch 5 billion dollars (12,000 crore rupees) in year 2009.

So, which is the most craetive ad as per you? Give your views....

 
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1 2 3 4 5
1 Happydent Commercial
2 zoo zu ad
3 Fevicol Shadow ad
4 Center Fresh, Naukri, Sunrise, Raymonds, etc.
5 use of animated characters in lieu of brand ambassadors
6 thandha matlab cocacola
7 IDEA - connecting people
8 alpenlliable
9 zoo
10 Idea
11 HAPPYDENT&VODAFONE
12 HUTCH
13 greeply industries
14 Basant Sharma
15 Very difficult to identify one.
16 Kindly have look on Monster's new add
17 Ones with role models
18 i consider the fevicol rajasthan overloaded bus adertisement
19 SONY ERRICSON (Mobile Phone)
20 Monster.com
21 ANTI SMOKING
22 LalitaJi of Surf- uniliver
23 Hamara Bajaj
24 Hi
25 Fevicol is one of the best ad creator. They have not only created one but a series of ads which connects urban and rural consume
26 CHAKKA DUNIYA KA GHUME............. Ad by Amitabh Bacchan ..."HIMANI FAST RELEAF
27 Its Happydent-undisputed
28 FEVICOL COMMERCIALS
29 Feviquick and all fevicol ads
30 monster.com
31 "Jalebi" ad of "Dhara"
32 Dag Achhe He

Happydent Commercial

idea posted by Purvi Ghosh Marketing analyst, Percept Advertising

I really love this ad. according to me it has an exaggerated creativity and brand image that Happydent white chewing gums has created due to these ads is just amazing ! This one is actually third ad in their series. The earlier two got progressively better (The Photoflash by teeth and the Cow Teeth), but I thought this was way better than previous two and very expansive.

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by Sharad Gupta, Software Developer, CG Mumbai  | 09 07 2010 11:34:15 +0000

nice and creative add

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by Thummala Prakash Reddy, operations, confidential  | 08 10 2010 04:48:50 +0000

sincerely with out a second thought i have memorized this ad only if at all i remember any good ad so here many people are supporting the same finally i give my 100% vote for this and in your support

 

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by prashanth , territory sales executive, Sun Pharma  | 07 18 2010 15:48:12 +0000

according to me this is most creative ads because the charcter they have taken is bright the most different idea behind this.

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zoo zu ad

idea posted by manikanta raj Deputy Manager Finance, project financing, leading Financing company

I think the zoozu ad of vodafone is the best commercial ad in the recent years.

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by George Varghese, Proprietor, Jecyees  | 08 17 2010 05:07:23 +0000

I support zoo zu ad

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by vijayasaravanan , Partner, MS Contractors and Amway Business Owner  | 07 10 2010 16:54:13 +0000

i love it

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by govind , Proprietor, G creative  | 07 10 2010 15:52:10 +0000

ya zoo zu, even it reaches world cup nearby, even they created a new brand for zoo zu in world markt

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Fevicol Shadow ad

idea posted by keshav m Project Architect, adonis designs

Actually all the Fevicol ads brought revolution in the creative industry.

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by Kiran Sethumadhavan, Partner, Sunrise Associates  | 07 15 2010 14:10:16 +0000

fevicol was one of the first amongst the few mentioned here to get creative and get the message passed on to the customer.. they dint have supermodels nor did they get into comparative startegies to instead bringing clean and funny advertising tricks

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by BIBHASH ROY, Assistant Professor(CSE), TIT Narsingarh  | 07 11 2010 18:37:32 +0000

Yes all the 'Fevicol' adds are unique by their own. These adds brought the idea that adds could be made in terms of short story with unspoken comedy.... these are seems to be very simple logic but preety effective to the viewer..

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Center Fresh, Naukri, Sunrise, Raymonds, etc.

idea posted by G A Narayan VP - Marketing, KE Housing P. Ltd.

Some good ads that I like (not in any particular order)

“Sunrise” – this 1980s ad shows a young guy coming home with an old car and this event is celebrated by him and his wife. Conveys the message that things such as buying even an old and used car bring lots of joy and is a cause of celebration. Unspoken words and visuals show a sense of aspiration and growth, something like – the next will be new and better car.

“Raymonds – the complete man” – the entire series has very good ads. Goes on to show that the “Raymonds man” grows in the work (business / career) front as well as excellent bonding in family front.   The music is pleasing and excellent too (Can be released as a separate album).

“Center Fresh” – Competition between “Hindustani Vocalist” and “Tabala Player”. Very Creative, very much Indian and very humorous. Because of its catchy comedy, It stays in the minds of consumer. If followed up with more such ads it would be good and create a positive mind share in the consumer (Children).

"Naukri.com" - Hari Sadu ad. Where and how they got that name still baffles me. Most people would have (at some point or other in their careers) worked for a Hari Sadu. Very nice, I Like :-)

“Monstor.com, choices” – this current ad series is very humorous ad conveying a good product message.

Pepsi – though the product is “PURE JUNK” they come out with very good ads like “Nothing official about it” during the world cup cricket in the 90s. One of their ads of getting a Pepsi after getting the ferocious dog (standing outside the car) trapped inside the car and then again re-entering the car after cleverly letting the dog go out of the car, only to find that the dog has taken the car keys. This was a great ad. Their current “Youngistan meri jahn” featuring Ranbir is also good. Guess that’s is the way one sells “Pure Junk”.

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by Umesh Hattekar, MCA student, The Icfai Institute Of Science And Technology, Hyderabad  | 07 12 2010 14:20:20 +0000

Naukri and the current advt of Monster are good creative ones till date

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use of animated characters in lieu of brand ambassadors

idea posted by Devendra Singh Branch Manager/Regional Manager, Luxor Writing Instruments Pvt. Ltd.
Ogilvy and Mather created zoozoo for vodafone and subsequent all communication is brought forward ina very creative manner. Hats off to O&M for this marvellous job.
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by Lincy , Apprentice/Intern, IKYA Global  | 07 14 2010 08:34:46 +0000

Maybe one of the first prominent character was "chintamani" worrying about his tax returns as well as pillsbury atta - baker. We now have come to accept talking toothbrushes today.

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thandha matlab cocacola

idea posted by Vivekanand Research Consultant, Management Development Institute
i love that one prasoon joshi ones best
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by prashanth , territory sales executive, Sun Pharma  | 07 18 2010 15:54:42 +0000

yes this also impressive ads because they projecting the coca cola as the   cool drink prime word means thandha matlab coca cola

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IDEA - connecting people

idea posted by sai kiran M VR SIDDARTHA ENGINEERING COLLEGE

The caption "AN IDEA CAN CHANGE YOUR LIFE" is really a good idea and realistic too

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alpenlliable

idea posted by HEMANT VERMA Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.
reversing the thinking parameter.
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idea posted by Shampa Bose copywriting and designing, Love ads agency

zoo ad. It is an entirely novel ad. The figures are neither cartoon nor human. There is so much variety in it

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idea posted by Soumen freelance journalist

deleted

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HAPPYDENT&VODAFONE

idea posted by maheshvallabhaneni MBA/PGDM student, ADITYA P.G STUDIES
I THINK THIS ARE THE GOOD AND CREATIVITY AD TILL NOW.......
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idea posted by Raghu Sr. Graphic Designer, Puravankara Projects Limited
Teaser ads 'HI' gave the best results and was standing out of the clutter...
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greeply industries

idea posted by Shampa Bose copywriting and designing, Love ads agency

The ad implies that the plywood is longlasting . The keyword chalte rahe is so emphatic

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Basant Sharma

idea posted by Basant Sharma Purchase Incharge, AKS Group of Companies
Series of vodafones ads are most creative n innovatinbes ads...
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Very difficult to identify one.

idea posted by Firoz Ali Accounts Manager, Perfect10 Advertising
There are too many. It is difficult to name 'the'. As a TVC, I would say, Lalitaji is one of the all time great ad. Then, Nirma. The visual got changed, but copy I think is still the same. Vodafone is no doubt a good one. So is Onida-the old one, "Neighbour's envy, owner's pride".
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Kindly have look on Monster's new add

idea posted by Pavan Palod TSI
Yes Its really difficult to campare to these adds but according to me the monsters new add is good.....
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Ones with role models

idea posted by Mathew Cherian Research Associate/Analyst, Western Michigan University

L'oreal, Aishwarya Rai saying "...because I am worth it", Amir Khans aphrodisiac. These American MNC's do have big ad budgets and so they click picking up the right models and creative punch lines. Recent Garnier looks ok with an young model.

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i consider the fevicol rajasthan overloaded bus adertisement

idea posted by aman mishra Senior Business Development Executive, JAM Venture Publishing Pvt. Ltd.
there are a lot many ads that still bring a feeling of amusement to our minds, with the thought process involved in them. but, when it comes to the most creative indian TVC, to me, the fevicol ad takes the cake.
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SONY ERRICSON (Mobile Phone)

idea posted by jairaj shyam prasad Production Manager, BOSCH Ltd
hi all,at the time of mob phone arrival in india,there was one ad which mesmerized.that is the word by a bobbed lady ordering to a gentleman in black suit as "one black coffee please"thinking him to be a waiter!!
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Monster.com

idea posted by Rohit Saboo CA student, ICAI+CFA candidate
monster.com.....arewy rassi fek.... the best ad of todays era...
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ANTI SMOKING

idea posted by Tony x Research Associate/Analyst, Mc
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LalitaJi of Surf- uniliver

idea posted by Priya Varadan Independent consultant, Self employed

LalitaJi of Surf, doonthe rehe jaoge!- uniliver in 80s was a trendsetter in a way, in recent timres there is vodafone, the one u hv mentioned and many other.. thanks Purvi

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Hamara Bajaj

idea posted by Mayur Dublay Senior Systems Administrator, Katalyst Business Solutions Pvt Ltd, Mumbai

I feel this is the Bajaj Scooter is the best creative ad ever. Due to which every second Indian in India has driven the Bajaj Scooter. and thats the best vehicle to drive in india till date. Now unfortunately its a nostalgia.

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idea posted by Subash Gopalaswamy Project Manager, Ocenture IDO
test
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Fevicol is one of the best ad creator. They have not only created one but a series of ads which connects urban and rural consume

idea posted by prathmesh Kaji Senior Sales Executive, Champion Seals India Pvt. Ltd.
Fevicol is one of the best ad creator. They have not only created one but a series of ads which connects urban and rural consumers alike. While happydent has created too few ads to be even compared with fevicol. Apart from this I would consider Amul to be one of the first ad campaign which also dealt with current political and social situations.
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CHAKKA DUNIYA KA GHUME............. Ad by Amitabh Bacchan ..."HIMANI FAST RELEAF

idea posted by Manmohan Tolaramji Pandia Manager Admin, Mysore Vanijya Pvt Ltd

CHAKKA DUNIYA KA GHUME............. Ad by Amitabh Bacchan ..."HIMANI FAST RELEAF

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Its Happydent-undisputed

idea posted by Ravi Rajput Spare Parts Manager-Honda

cos we speak of the most creative one,indeed its numer uno.a close second will be Minto"dimaag ki batti jala de" and Himani pain relief-"aadmi machine bana haule haule"

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FEVICOL COMMERCIALS

idea posted by KAMAL TANDON GENERAL MANAGER - SALES
THE SERIES OF FEVICOL ADS CREATED GOOD HUMOUR AND STRENGTH OF THE PRODUCT. THE BACK DROP OF RAJASTHAN AND ITS CULTURE WENT VERY WELL WITH THE COMMERCIAL.
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Feviquick and all fevicol ads

idea posted by Sandeep Kule Managing Director, Endeavor Finance & Tax Consultant
Feviquick ad which was shot near a lake where one south indian man is fishing and used to apply fevistik to catch the fish. Let me tell that ad was by renowned Mahesh Ane and that ad won the "Ad of the millenium" award. Also all the fevicol ads are creative enough, no body can forget them even today right from the old ads in our childhood. so moral is These(fevicol and feviquik) are most creative and hence most successful ads.
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monster.com

idea posted by Vivek Iyer Asst Regional Manager, Taffles

abhey russi phek... gret one..

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"Jalebi" ad of "Dhara"

idea posted by Shreela Sen Administrative Officer, Oriental Insurance Company Limited

It appealed to the heart & is unforgettable.

lately, the "cycle repair shop" ad of 'save petrol is also good.

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Dag Achhe He

idea posted by HEMANT VERMA Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.
it simply send msg do what ever u like for stain we are here.
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