| Topic : Opportunities in Mobile Advertising in India |
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Mobile Marketing
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Activity:
37 views;
last activity : 07 06 2010 20:18:09 +0000
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SMS
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Banner advertisement on mobile
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SMS
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Voice
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Bluetooth
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SMS
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Mobile companies do marketing using SMS most of the time. But it should appeal to target group. |
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SMS always rules the mobile marketing medium.Because the investment is very low and there are many VAS services to send the promotional messages in controlled manner and schedule too.There are few legal aspects in delivering the promotional SMS to subscribers in few cases per the regulatory restrictions. Nevertheless, SMS remains the master in marketing.There are many ways in SMS for e.g. the flash SMS, Missed Call Alerts etc.
There can be no easy, simple and cheaper medium than SMS for marketing. It has always been the most popular and easier among both organisations and users......
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I believe the best would be advertisement in the form of banner/slug on mobile screen in standby mode or sleep mode. Voice is considered to be irritating for the urban population. people are least interested to switch on their blutooth because of the virus factor ( unless send from some trusted one ). Normal sms is ok but will be interesting if their is something unique in the offerings. |
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Voice will continue to be the killer application on the mobile. We will see higher and higher level of automation being available on the voice platform. Voice has the big advantage of being language neutral and providing an element of emotion which all other platforms lack.
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A medium for location-based marketing seems very promising.
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The reach is far more than any other medium
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Blame all these smartphones or the thousands of applications which run on these mobile phones,... |
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1691 referals
9 votes,
467 views
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Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my... |
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1325 referals
37 arguments,
787 views
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Now a days, Marketing has its new face in Indian industries as digital ( Virtual) marketing.... |
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2037 referals
34 arguments,
1303 views
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There is no way they can crack this segment of phones even though they are leading in the world market in mobile phones. As there are too many players to compete with, there is RIM, and nwo Android phones to content with htc,iphone,palm pre, no way... |
When will the new telcos achieve break even in such a tough competition..?? |
You don't mind if i comment on this one, yes even if the parent company is into IT services and it is having its subsidiary in another country like India, it is known as a captive center. |