| Topic : GREEN MARKETING |
|
|
|
Activity:
40 views;
last activity : 12 21 2012 06:47:26 +0000
|
|
|
|
1
Direct marketing and channel sales.
2
Initially Internet Marketing, onec the business moves up , you can go for channel sales
3
Tap Rural Areas
4
By creative ads, by awareness programs, by internet marketing, direct marketing, distribution networks and channels for sales
5
Contra / Barter deals
6
Direct Marketing and workd to mouth
7
Exhibitions, direct marketing and road shows !
|
||||||||||||||||||||||
|
1. Institutions ,Hotels, Educational insttutions, Big factories, big temple etc., should be directly targetted.
2.Channel sales can on the other hand help in popularising expending through distributor and dealer network.
3.architects and electrical engineers can also play good role.
4. village panchayats to use solar systems for their requirement.
5. Air Ports. Ship yards, poerts, raailwaystations, busstands are good places for this.
|
3
|
0
by
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 02 08 2011 06:46:33 +0000
Malladi the ways you mentioned I totally agree with it.
2
by
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 02 07 2011 17:52:29 +0000
This is the best one to have better interaction with the customer base and would enhance better sales in view of close contact with the customers.
Initially Internet Marketing, onec the business moves up , you can go for channel sales
|
One of the best way to reach mass is Internet Marketing. Through internet you could generate leads, enquiry about the product.It is the best way to create awarness about the product. Some of the effective internet marketing: 1. If you have website, make it serch engine friendly. I mean SEO. 2. You can go for Google. 3. Even you can go for Facebook Ads, LinkedIn Ads. Here you can target your ad.
|
1
|
0
by
Uma Rama Linga Murthy M, Marketing Executive, RenewAbility
| 02 07 2011 04:20:10 +0000
True, this can reach target customers who are accross different demographies at the same time.
|
Solar Energy is needed in rural india and they are also interested in solar power. Like Home lighting, street lighting, park lighting..etc..etc. Best untapped source, in my opinion.
|
1
|
No supporting Arguments for this idea
By creative ads, by awareness programs, by internet marketing, direct marketing, distribution networks and channels for sales
|
How can we sell a solar cell phone charger or a MW solar power plant? when we are speaking about solar we are speaking about both the products and how are they to be positioned? Here we are in such a day that selling oneself matters more rather than the product. Are people in solar industry so weak that they cant sell themselves or are we missing upon the marketing and its core fundamental activity of connecting people with a right product. The need to start marketing of solar products is here and now, and lack of such marketing should not limit the solar industry incentives. What could be a right advertisement question for solar cell charger? Are you speaking green? Do you have a green cell phone? Is your home a green one? ................................. |
0
|
No supporting Arguments for this idea
|
Contra / Barter deals with existing biggies in terms of associations or media will help leverage your brand value and credibility. Also email marketing maybe? in case you have good data...
|
0
|
No supporting Arguments for this idea
|
I have seen them being directly marketed or through 'word to mouth' where someone seeing a solar panel in action goes to buy one for oneselves. Exhibitions, point of payment advertisement etc; can enlarge the audience for this product.
|
0
|
No supporting Arguments for this idea
|
The above three are required to ensure people get educated first on the usage of solar panels before even thinking of buying the same !
|
0
|
No supporting Arguments for this idea
Add your Idea
Could not find any idea interesting in:
"Which type of marketing is essential today to sell renewable energy products (Solar)? Marketing solar products? " ?
Click here
to add a new idea...
Found the idea contest
"Which type of marketing is essential today to sell renewable energy products (Solar)? Marketing solar products? "
interesting ?
Click here to refer to your connections and communities
Discovering Infinite Possibilities
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Viewers also viewed
|
|
Insurance industry is affected because of mis selling of insurance products and customers are... |
|
|
2 referals
20 answers,
588 views
|
|
|
|
79 referals
2 votes,
153 views
|
|
|
|
114 referals
7 votes,
673 views
|
|
|
|
|
|
|
Sponsored Jobs
More From Author
Yes this has already started we are in a time span where solar industry initself is going to experience a sea change and is going to be a scalable and user friendly power source that can make our living more green and clean. |
Yes this has already started we are in a time span where solar industry initself is going to experience a sea change and is going to be a scalable and user friendly power source that can make our living more green and clean. |
True that we are talking about MW and I am answering you in KW as is said that each DROP Can Make an OCEAN, if a thousand people have solar PV Power plant of 2kWp on their homes that can reduce the grid dependence by 2MW it looks small but the impact... |