| Topic : How brands can tap Indian consumers? |
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Marketing & Branding
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Activity:
29 views;
last activity : 07 06 2010 20:18:09 +0000
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Account managers and planners
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CEO
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The entire community
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They really know the brand well and their affinity with a brand or category helps creates custodians in agencies. It’s the agency which helps meet the brand tangibles, since it is responsible for creating consumer interface in a manner that’s true to the brand persona. By default, the client is the primary brand custodian. Social media is going to change these definitions in terms of immediacy, since it will allow live interactions with consumers and make agencies and clients be on their toes. |
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A brand is the company’s most valuable asset and a CEO has to be personally involved in understanding what it stands for and be its custodian. He/she need not be involved in micromanagement, but will have to give general directions and make sure the brand stays within the dimensions defined. |
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Brand is as identity of a product. It contains certain attributes which it gains because of its consistent performance for which CEO, employees & & other stake holders are responsible & will depend on many factors like quality of product, service level, price etc to name a few but there are many attributes which it gains from parent company, country, etc. For e.g. an electronics product from Japanese company would have a different impact than from any other country say Australia. or may be a new car brand from German company Vs. new Car brand from China. |
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Sir, thank you for sharing this information. This new method will change the entire face of how ads are communicated. |
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