| Topic : Sensex hits 20000, Nifty crosses 6000, |
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Marketing & Branding
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Activity:
136 views;
last activity : 11 04 2010 06:51:14 +0000
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A Quality Product
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Amitabh Bachan
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SRK
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MS Dhoni
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Kids!
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*Brand quality with creative ad
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Product & Service
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comman man
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the brand creators by creative ad agency
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who is the most influential face for a brand
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amir khan
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all Indian super stars
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quality product
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Sachin Tendulkar
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Brand Needs face for Identity bt at the end of the days face can vary from brand to brand
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We !!! - the consumer
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Product not Product ambassadors
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A Quality Product does not require crooning as it has the power to represent on strengths of customer appreciation. |
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Anyone who has the power to turn on the consumer minds.Every individual needs success in their life. And any successful person endorsing a product can easily influence the consumer in their buying decisions.
Brand Name, Logo, Quality, Service are the main drivers of the Brand. EG: - Apple (Are they having any Brand Ambassador for India?) Brand Image is the most influential face for Brand. New idea is to create a theme as per the product & include good humor or emotion with proper one liner & good piece of music. The Best Ad in recent times is of the Cadbury’s.
Perfect theme with good acting & perfect emotions for replacing Mithai with their SKU’s.
Hello Sunita, Consumer will select the Quality Product and not the brand. Ambassadors only influence to choose the product/brand depending upon the customers requirement and the budget.
K Rajagopalan.
The most influential face for a brand is the product itself. If the product does not do well, the customer may buy the product initially based on the celebrity appeal but subsequently he will switch the brand. In some cases like lifestyle brands which are based on perception, a celebrity may be able to swing the sales slightly.
In order for the product to sell more or improve sales, other layers of marketing channels may be added like celebrity endorsements, free offers, discounts, etc.
However, the core factor is that if the product/service is not good as perceived and experienced by the customer, it is not practical to subscribe to that brand based on hype.....
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Mr. Amitabh Bachan better known as the 'BIG B' is the most influential person in the industry. He also very influential outside the bollywood industry. He is an inspiring figure both for the young and the old..
No doubt. One and only Amitabh Bacchan...
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No doubt it is the Great Shah Rukh Khan |
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Its the ZooZoo's :)
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I think MS Dhoni is the most influential person for a brand. People blindly follow Dhoni & are likely to follow the brand that he endorses. Moreover brand Dhoni is the most happening brand in the industry. Thus Dhoni is the most suitable face for a brand.. |
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Even though the product is qualitative, it doesn't fetch the attention of market alone,,, it should be accompanied by a well known face. and obviously Dhoni can be picked to be that face
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Thank you Mr.NATTERAJA R. ARIKRISHNAN for referral. How about this?Which is more powerful? Brand Image /Celebrity figure /Even Kids using My company"s Sunglass (Keeping in mind Quality is Same in all the cases)?Which one will you buy? |
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References :
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We have seen in many Ads that Kids are used for being a natural one. In every second Ad we can see kids. Even with popular person too i.e. kajol, amitabh, srk, Aamir, sachin etc etc...
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I feel creative ad cuts into the mind of people rather than some celebrity face |
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Technically speaking, Product is the real hero of this game. While the Brand Ambassador keeps coming and going, its solely the Product which remains there. So we cannot say that X, Y or Z is the Best Person. Its the Rite Person at the Rite time and with the Rite Brand. |
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I AGREE WITH HIM quality product is the hero, not the celebrity,celebrith influence the sales.
Rajagopalan Srinivasan
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creative ad agency who play a major role for a brand launching till brand acceptance likes of prahlad kakkar etc. |
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Amir Khan |
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the brands he edorses are eternal |
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we are too stupid, if any one of Indian super stars says any thing we blindly following them, so all the super stars are having most influential face for brand, MNC companies all are very well known Indians are edits, sorry for the word if you take Pepsi or coke the manufacturing cost is around 1 rs but their selling cost 10 Rs now you decide
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Quality features in any industries is increasing the jobs as well as quality of a product is main cause if world wide employment is increasing
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he's the only internationaly influenced person for the quality product
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Brand Needs face for Identity bt at the end of the days face can vary from brand to brand
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Face can be vary bcoz its entirely depend upon the product classifications which face can represent our brand.in some of the products we can see to promote we dnt need ant face just bcoz of the quality of products ant related or ordinary face endorse the brand.
Like Johnson & johnson they never call any brand ambessador to promote thier brandrather than they are clicking the psychology of people & promoting mother & child relation.
So a good sentiment realted to the brand & related personality represent the brand successfully
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The consumer will always be the most influential face of any brand. Look at the latest "Blackberry boys' ad by Vodaphone. Do you see any one influential face or do you see the whole gang...
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i will go with Mr. kashif.. yes its the product quality and related services which ultimately have an impact not any actor or actress,only few are the buyer who actually follow brand ambassadors not product.
thanks
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