Why ambush marketing is good for both brands and consumers?

Take an example like in the HUL versus P&G instance, the latter played into the former’s hands. It was asking to be ambushed. Teasers —the Pantene kind —have long gone out of the arsenal, and instead, surprise and timing are in.

Dove is now sharper, snappier and sassier. And as a consumer, I flushed boring Pantene. Let’s face it, consumers love cheeky brands. Remember Pepsi’s nothing official about it? A masterstroke that made Pepsi younger, and reinforced its maverick brand attitude.   Also our businesses have mutated into the art of separating money from customers. The writing is black. If you aren’t considering ambush, someone will ambush your brand.

yes, ambush marketing is beneficial for both brands and consumers because it creates an excitement for the consumers to wait for the advertisement and which  in return helps in building good brand recall for the customers.

eg. mountain dew and sprite....

ANY TYPE OF MARKETING IS WELCOME AS LONG AS IT RESULTS IN SOMETHING BETTER FOR THE END CONSUMER,EITHER IN QUALITY OR PRICE OR ANY OTHER BENEFIT.

Yes Sheetal, both of company doing their business in monopolistic market conditions. So every thing is fair in business policies for both of company. And due to monopolistic competition consumers are also benefited.