| Topic : Is The Business Of Business Only Business |
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Activity:
13 views;
last activity : 07 06 2010 20:18:09 +0000
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Cummon...
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A business and no "customer" ? Cant follow the debate
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Loyal Customers - Profit Drivers
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There will be a business and no customer ? How possible ? What is the core issue here ? We are here/ in a shop/ in a business place/ in a BPO centre/ in a factory-shed/ in a farm house : -- as we have customers to serve. -They help us earn "revenue" which brings in profit ( elaborations not required ) -- some of them are first time with us - some are repeat customers -- a good business house gets more repeat customers as their products/ services attracts them back to shop ( this is the battle-ground) -- (depending on circumstances and Industry ), repeat customers may cost us less whereas the revenue earned is same. |
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Loyal customers are more likely to buy more things from you. They don't have to be sold as hard because they understand your value proposition and, since they have a relationship with you, they are more likely to see your marketing, which increases revenue and profit, and reduces acquisition cost. Loyal customers will pay a higher price. They understand your product and see its value. You don't have to bribe them to buy again. This further improves the profitability of loyal customers. |
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- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |

