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Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   06 09 2010 09:21:08 +0000
Industry : All IndustriesFunctional Area : Customer Satisfaction(Others)
Activity:  13 views;  last activity : 07 06 2010 20:18:09 +0000


We all know the famous line that says keeping customers is less expensive than getting them. It is and, at least intellectually, we understand how painful attrition is to profitability, even if we can't effectively measure it. Well worn, well accepted truisms.

http://images.k5kaplan.com/images/content/utilities/customerService.gif

So, why doesn't your marketing plan include a CRM strategy? It should. Customer Relationship Marketing is one of the most important and least exploited opportunities for business success.

So, why are customers important?

 
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1 2 3
1 Cummon...
2 A business and no "customer" ? Cant follow the debate
3 Loyal Customers - Profit Drivers

Cummon...

idea posted by Vivek Singh Project Manager, L&T

...they are the reasons of doing business.

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A business and no "customer" ? Cant follow the debate

idea posted by ASOKE KUSARI Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India

There will be a business and no customer ? How possible ? What is the core issue here ?

We are here/ in a shop/ in a business place/ in a BPO centre/ in a factory-shed/ in a farm house :

-- as we have customers to  serve. -They help us earn "revenue" which brings in profit ( elaborations not required )

-- some of them are first time with us - some are repeat customers

-- a good business house gets more repeat customers as their products/ services attracts them back to shop ( this is the battle-ground)

-- (depending on circumstances and Industry ), repeat customers may cost us less whereas the revenue earned is same.

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Loyal Customers - Profit Drivers

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

Loyal customers are more likely to buy more things from you. They don't have to be sold as hard because they understand your value proposition and, since they have a relationship with you, they are more likely to see your marketing, which increases revenue and profit, and reduces acquisition cost.

Loyal customers will pay a higher price. They understand your product and see its value. You don't have to bribe them to buy again. This further improves the profitability of loyal customers.

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Nice observation and great insight sir.
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