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Business & Strategy

 
Started by : Malika , Business Analyst, Essar Group Of Companies   11 30 2010 06:32:18 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  9 views;  last activity : 12 01 2010 10:53:07 +0000

Consumers owning smartphones such as the iPhone and BlackBerry often exhibit low levels of brand loyalty, a multimarket survey has found.  Research firm GfK interviewed 2,653 mobile phone subscribers from Brazil, China, Germany, Spain, the UK and US.  Overall, 56% of respondents had not decided which manufacturer to do business with when next buying a new device.  So, why brand loyalty is low among smartphone users??

 
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1 2 3 4 5
1 Too many choices
2 Smart phones are no longer the new breed
3 fast changes.
4 3G
5 It has more Caliber to develop their market
6 The smart phone technology is in the highest state of flux...

Too many choices

idea posted by Malika Business Analyst, Essar Group Of Companies

Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level.  "If a phone doesn't do what it says it will do or what the owner hopes it will do, the maker will lose loyalty."

There are lot more smartphones in the market than the entry level or basic handset. With Apple and  Google fighting it out with their respective smartphone OS with ios4 and Android OS and with so many applications that are being developed for these smartphones makes all the more difficult as even smaller co's are giving stiff competition to these bigwigs with their cheap chinese smartphones. So people are spoilt for choice and we really cant find brand loyalty here, hence it is very low for that matter..

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Smart phones are no longer the new breed

idea posted by Omkar Nandi Business Analyst Merchandise planning TARGET
Every Mobile manufacturer is in this segment and the cut throat competition to provide the best apps and latest Operating System is adding fuel to the fire. And there is no ideal smart phone in the market with best apps support,latest OS, high end processor and enhanced media capability.
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fast changes.

idea posted by Shashi Kumar U Manager accounts & commercial, Mazda Concrete Products Pvt Ltd
Mobile phone is one in which features and additional improvements change at fast pace. The customer is rather loaded with so much at each time a new model comes to market that he/she can not stick to one brand or model.
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idea posted by Manjunath S Business Development Manager, Ligature Software
The most important feature for smart phones is 3G, until service providers provide the 3G/ 4G. smart phones usage is less
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It has more Caliber to develop their market

idea posted by Tejaswi Dubey CEO, Aastha HR Solution/www.aasthahrsolutiuon.com
No it is not like that now a days the ususe of smart phones are increasing day by day the customers are more loyal towards various special features provodong by smart phone nor any particukar brand so it has very ptential market for all manufacturing compannies/
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The smart phone technology is in the highest state of flux...

idea posted by Prad Roy Lead Developer, Avaya India Pvt Ltd
Everyday they innovate and renovate their own platforms...Different vendors implement things differently and hence customer loyalty is no more towards a specific vendor...
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