| Topic : Marketing to Young Consumers |
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Student Career Network
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Activity:
56 views;
last activity : 03 09 2011 07:26:51 +0000
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Flexibility & Ready To accept
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Youth market today means - fast....very fast
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India have Largest Youth Population in World at around 60%
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brand loyaltty
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Flexibility & Ready To accept
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Brands in general are not trying to reach only youth....
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Instill Brand Loyalty early.
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MORE MONEY
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Mania to be different
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The youth market is the most flexible & ready to accept market segment. Bust it is not as simple as it looks. Care should be taken that the youth group always forms a positive picture in the mind about the product or service. Thus any product or service that appeals the youth can make money out of the target group.... |
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Given today's scenario; youth are adaptive, they love experimenting and they also have the potential to buy..therefore the upcoming brands target youth segment.
youth are ready to expr. new products and which can uplift their lifestyle and status. Todays scenario is to show off like early bird but they dont stuck for long youth generation is nt loyal for any brands.
Todays generation is youth generation and they will try new things by opting new brand prodcuts. They are flexible in purchasing of new brand products to show them to the society and tell them that these brand products are good or bad to use.
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Apart from reasons like India will be young where more than 50% are below the age of 25, their spending habits and all, Youth market today means - Fast...very fast...the WOM (Word of mouth) happens at a lightning pace, and if they think that the brand is really good, the word spreads like a wild fire, also youth likes products which are involoved in some sort of social activity kind of a thing, and by associating with a product which supports these will give them a satisfaction that they are also helping in a cause, as young generation do not have time do go out of their comfort zone and support a social cause, so things like these are making brands to strive to reach out for the youth market... |
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Snce youth market is very large ,less responsibilities as such they need not be spend thrift and have good purchasing power.
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We have a largest youth population in the world and hence the youth of country provide a largest consumer base for any company.....
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Indeed.India is placed in the middle stage of demographic transition and thus the boom in young population.Whatever little companies spend to promote their brand among youth has a greater effect due to better spread of word of mouth amongst youth.
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to induce brand loyalty
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youths are very creative of india, they want to know the exact quality of the product and than they analyse reg useso we should be care ful and reday to give total information required by youths . i have treied this equation and got the sucess.
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today's youth changes mind with changes in technology,season and influencer
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Think this way...Is all the brands are striving to reach the youth population?? the answer would be NO. Youth would represent majorly in all the brand consumption, as you rightly said, that major percentage of population in India is young. Today's youth has the option of choosing more brands, whereas the same was not possible 10 - 15years ago. When you have more no. of options for a particular product, then the competition in the market would be so fierce that everyone will try to gain more market share, which would be very difficult in short span.
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Growing up we're all exposed to advertising and branding both voluntarily and involuntarily. Corporates have begun to understand that once you instill positive association in the minds of an individual then those associations/feeling will develop into loyalty towards that brand, unless they are overcome by a negative association. The minds of the youth are still fresh and ready to form these associations, once formed these associations usually stay on for life so long as the brand keeps sending out the right messages. |
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brand loyality means young generation wants a good qualiry at reasonable pricebut we donot give them comprative better quality at reasoable price.this is the main problem of indian companies.
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TODAY`S YOUTH HAVE MORE DISPOSABLE INCOME/POCKET MONEY.COUPLED WITH THEIR OPEN MIND TO TRY NEW THINGS THEY EXPAND THE MARKET SIZE OF PRODUCTS THEY ARE INTERESTED IN. |
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Brand adds ,"Style & glamour to be different". This mania catch up market easily. No rationale behind it.Only the teen behaviour nourishes these. |
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- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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