| Topic : Exploring CRM Strategies |
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Activity:
45 views;
last activity : 07 06 2010 20:18:09 +0000
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Too much Customization
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Not enough focus on the customer
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Time Waste
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I feel most of CRM strategies fail because of customization.(Some fail because of no customization also) An organisation may add too much custom feature in the excitement over the potential for constructing detailed customer profiles and automating all complex process. If every process is going to be automated them implemenataion will take time and any updates later on in the system will be hard to do. So it better to customize only those feature which might be suitable after few years also. |
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Hmmm...No customization and over customization can lead to failure of CRM strategy. Well said Mr.Uday Singh
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When companies fails to focus on customers there is no use of implementing CRM in an organisation.Focusing on the technology and not on the customer service will cause the most advanced CRM strategy to go wrong.
What does CRM stands for ?? Its Customer Relationship Management right ? So the first preference should be given to customer always when implementing CRM. |
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Companies are not able to effectively concentrate on their target customer and they spend most of their resources on customers who are not their main customers.
Well I agree with you that if customer service is not the 1st preference of an organisation,then no use of having a CRM system.
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We spend more time on updating the CRM System. |
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