Why do people like to follow a brand on Social media?

Most people follow association in the open space because they feel that they exude the same persona as what the brand does. Its a cult following!!

Its very natural to show such associations with pride and that too on a social platform that has the word "the world is watching me" attached to it!! I am identified with the brand that I follow and hence it has a very enhancing effect on me as a person. It is a very with it kind of thing!! Interesting ideation Meena particularly when brands are really getting active on the social media. I wonder what happens to sites that have people ranting and raving like mouthshut.com particularly!! That is a review site and is dedicated to consumer opinions. That would be an interesting idea, what say?? Thanks for the referral :)

Do you know communication is the key in social media branding too. And communication is a both a simple and complex process. Hence social media branding becomes a question of understandability of the communcation-receiver than the giver.

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Social media has become the new "tool" for effective business marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also a source of networking and communication between people. Popular networking site including Myspace, Facebook and twitter are social mediums most commonly used for socialization and connecting friends, relatives, and employees.

Thus people get a common platform where they can come up with their queries & discuss with others to get it clarified. Moreover it is easy to discuss online & gather more information within a less period of time.

Social media is a platform to voicing opinions on anything and everything, where any positive feedback is considered as personal referral from a fellow user, which is far more impactful than any other form of advertisement. 

To get tacit endorsement of the brand, sometimes & sometimes to "anounce" the brand preference! 

The main reasons are access to exclusive deals or offers. It helps the customers to understand how to interact with brands in the digital world and create better customer experience. Digital experiences create customers, who actively engage with a brand in digital fashion are much more inclined to purchase products and recommend the brand to others. Digital can make or break a brand. Digital experience, either positive or negative , can change the opinion of a brand.

Health care brands are ideally suited to social medias, example: health care systems & hospitals, home health services & products, medical devices and equipments, nutritional products.

social mediahas a very powerful impact,because if shopkeeper says this brand is not good than no body willbuy it.so it is shopkeeper to be satisfied by the supplier so social things are very practicalthey should be taken seriously.

People want to affiliate with a brand on social networking site for the same reason they buy it - to feel good about it and to let other's know about the "brands" they buy. It's about the "Snob Appeal"

For a few people it's about what the brand projects - For eg - Nike - Just do it,  Adidas - Impossible is Nothing.

Creating a brand is like creating a person - it has it's own characteristics and a certain projection according to the target market it focuses on. Eg Pepsi focuses more on the Young crown and Coke is more a universal appeal.

Established brands manage to maintain characterisation on a consistent basis - and hence the people who adhere to that group form a sort of elite group in itself. eg Vertu

In short - A brand is a projection of one's own self - it projects everything a brand projects.

It has to be because of the sheer reach that a social media provides. High OTS followed by the opporunity of receiving different messages every time a person logs in.