Why entrepreneurs must build brands?

because without development of your proper identity, nobody will recognise you in market for a long...this is business of Sawing the seeds of yr product in market and get fruitfull result.

An entreprenuer should build a brand right from day one as that is what is going to keep you going in your business in thge long term. That is the sum total of all your efforts. Your/ organisatgions succes will be measured on your brand value or worth. Example: Gopinath was a relatively unknown entity in the aviation sector but he built a successful brand called Air Deccan which was ultimately bought over by kingfisher. Even today people remember the brand even though it has been re-branded as King Fisher Red.

You know You have already persuaded some friends and a few former colleagues to join your start-up and are now trying to hire a few more key people. “I am quite happy where I am right now. I am not really looking for change,” is what you’d usually hear from really good people, the kind you’d want to hire for your start-up. One of the key factors in their decision-making will be your brand and what it’s perceived as. At this stage, when you have just started or have not even become operational, it may seem counter intuitive to talk of your ‘brand’- don’t be fooled, the day you began dealing with people other than the founders, you began building your brand.

It is this vision of what your company is (or will be) that you need to sell, starting with your team all the way to your customers and their customers (the reason Intel advertises its products to consumers, who are its customers’ customers). Some of you may feel uncomfortable with the idea of ‘selling’, be it your products, your company or yourself. The lesson you need to draw from good sales people is that selling is less about talking and all about listening, So listen to what the world is telling you and be consistent and true to yourself, and the brand will take care of itself.