Global Automotive Forum
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Activity:
111 views;
last activity : 07 06 2010 20:18:09 +0000
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The growing number of young entrepreneurs
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Better lifestyle
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Best 4p's for luxury Car
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Buying potentials increased
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Perhaps because of government policies...
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An increasing number of young entrepreneurs and professionals from various fields are buying luxury cars and this affluent segment has been boosting car sales volumes. |
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yes it is true,there are several causes for this...Growing no. of young enterpreneures...India is a financially developing country also,so assuming the future demands we can guess in a very positive way..
True Mridula, high HNI factors...buying potential...desire,yearning and of course striving for better things in life(materialistic...fancy set of 4 wheels for sure)...
Absolutely true.Moreover,India is a country with Hetrogenous population.Young aspirants with huge NDIs(net disposable incomes).In a B grade city like Nasik,we used to count number of Mercs n Beemers n audis in our city almost 7 years back.Now,I am on a vacation back home in India and i lost count within 6 days!!!!
Still car population density in India is even lesser than that of Sri lanka.i.e. leass than 8 cars per 1000 people and Sri lanka has 13!!!
But due to in flow of tremendous foreign investments amounted for biger business enterprises being built and hence huge profits yeids.
Our earlier generation has struggeld when our economy was was not a free market economy.They had to achieve their necessities with a hell lot of a struggle.Building a house,buying a vehicle etc. were very hard tasks.But duw to liberalisation,globalisation etc. are making an impact on our lives also.More opportunities for career growths hence improved incomes etc. are leading to our lifestles getting more and more upgraded.
No wonder all big premium car brands are registering very healthy growth and it is boud to continue as India is fast becoming export hub for the world.
Brands like VW,Audi merc n beemer and even Porsche are taking Indian Market very seriously.This is just the beginning of this mammoth growth.
Premium brands fall in niche segments hence they are having largest growth as there is huge divesrsity in income groups of population.But this segment gives the manufacturer more profitability as vlume players realize large turnover and bigger market share and customer base(viz.How many years general motors waited to break even into profit zone??)
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The introduction of the new C-Class last year and the new E-Class a couple months ago has assisted cars like Mercedes in achieving stronger volumes and reach out to a significantly lower age group of customers. Furthermore, with the burgeoning affluent young Indians on the back of rising disposable incomes and change in lifestyles, luxury car makers like Mercedes-Benz, BMW has seen a shift in its customer profile. So, people are gradually willing to spend, willing to show that they have the money. The acceptability of luxury purchases is going up. |
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Yes agreed, for most of the new growing customers of luxury cars, its a way to uplift their social status.
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car market is growing at a steady speed of 25% per annum.and i think good anuual income, good life style and good GDP rate in India. so India is becoming the best country to invest in the cars segments. |
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Buying potentials has gone up considerably in India. Moreover, to allure MNC clients to make drive the car they used to drive in there. A business proposition is n't? |
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If this information is true then the biggest reason might be the government policies.Because of this both Manufacturers and Consumers get the benefit. |
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